7. Grocery & General Merchandise – Temporary Display

Entry Title Asda April Spring Clean 2010 Category 7. Grocery & General Merchandise – Temporary Display Company Name CreativeRace Ltd Client Company Name Asda Group PLC Year Entered 2010 Target Environment Household, Grocery. Supermarket environment, in support of a promotion designed to take advantage of the ‘spring clean’ period that provides a great opportunity for sales of household cleaning products.Set against the backdrop of the recession, when .... [More] Materials Each section, front/reverse, is screen-printed on corrugated display board, die cut to shape and creased, the reverse section is then made up to form a box and glued to the front. Magnetic tape is then applied to aid fitting in-store. POS was manufac.... [More] Objectives The sales results were outstanding and both the retailer and brands were delighted by the results. Incremental sales were up by 60% over the two-week period, representing a 19.4% growth in the category. Sales outperformed the market by 13.6% over the.... [More]

Entry Title Fairy Heritage Category 7. Grocery & General Merchandise – Temporary Display Company Name DS Smith Client Company Name Procter & Gamble Year Entered 2010 Target Environment Consumers around the nation rely on P&G brands for their superior performance and value. For that reason, they want suppliers that participate with them in innovation and ways that help to improve competitive advantage. This includes a respect for th.... [More] Materials The client brief required a Display Unit to promote the ‘traditional’ hand washing Fairy Liquid Bottle design and also the Fairy Auto Dishwashing tablets. The unit needed to be sturdy and strong enough to last throughout the promotion period but also.... [More] Objectives P&G was searching for an in-store display unit to create a heritage ‘feeling’ covering 50 years, from Fairy’s birth, emphasising both tradition and contemporary features within the unit. The POP was part of an advertising promotion and was designed a.... [More]

Entry Title Dreamies FSDU Category 7. Grocery & General Merchandise – Temporary Display Company Name Juice Creative Design Ltd Client Company Name Mars Petcare Year Entered 2010 Target Environment The Pet Specialist Sector. A diverse channel with varying retailer sizes and types from small independent pet stores, through agricultural outlets to national and regional chains of stores. This channel is a very important part of the overall Mars Pe.... [More] Materials FSDU - 190C/150W EB 1 Colour Silkscreen + 1 Reverse SHELVES - 190C/150W EB - 1 Colour Silkscreen CLADDING - 2000micron GCDB - 4 Colour Silkscreen + UV+ 1 Reverse BASE TRAY - 430micron Clear PVC OUTER - 125L/125T BC Epos Strip 39mm x 110 mm (x4) Clips.... [More] Objectives Dreamies, a completely new Cat Snacks and Treats Brand, was launched in the UK early in 2009. Unlike most of the major brands in Mars Petcare, there was no major above the line (TV) advertising planned for the launch. The brief for this FSDU was to e.... [More]

Entry Title DentaCenta FSDU Asda Category 7. Grocery & General Merchandise – Temporary Display Company Name Juice Creative Design Ltd Client Company Name Mars Petcare Year Entered 2010 Target Environment ASDA stores within the Grocery Sector. High footfall, large stores with designated petcare areas. [More] Materials List materials and construction processes used in manufacturing: FSDU - 190C/150W EB 1 Colour Silkscreen CLADDING - 2000micron GCDB - 5 Colour Silkscreen + UV HEADER & KICKER - 190C/150W EB 1 Colour Silkscreen OUTER - 125L/125T BC Epos Strip (x8) Pla.... [More] Objectives Pedigree DentaStix is the leading Dog Snacks & Treats brand in the UK and is supported by a large Media Investment each year. In 2010 a centre-piece of the campaign is the DentaCenta ™. This is designed to be a hub of information for consumers whilst.... [More]

Entry Title "Jacobs-4-Kids" Lenticular FSDU Category 7. Grocery & General Merchandise – Temporary Display Company Name Print and Display T/A P+D Client Company Name Jacob Fruitfield Group Year Entered 2010 Target Environment The Jacobs-4-Kids Lenticular FSDU was designed for placement primarily in Multiples (Dunnes, Superquinn, Supervalu) and selected convenience retaillers. The client brief was to create a display unit to promote the launch of its new "Jacobs-4-Kids" pr.... [More] Materials All structural, grahic and lenticular design was completed by Print & Display. The primary material used in the manufacture was EB Flute corrugated board for the main body and dump trays. The header frame was manufactured using 080 Display board and .... [More] Objectives The central objective of the advertising programme was to create awareness of the new products. The Display unit was a central part of the advertising to launch new products to the market. Given that the 4 new product lines were new to shoppers, the .... [More]

Entry Title Hovis ‘Boxing Ring’ Unit Category 7. Grocery & General Merchandise – Temporary Display Company Name SCA Hygiene Products UK Limited Client Company Name Premier Foods Year Entered 2010 Target Environment What is the target retail environment: the target retail environment for this unit was Cash & Carry outlets. The store layout of a C&C varies quite dramatically from a traditional supermarket format, with emphasis being placed on bulk buys and bulk s.... [More] Materials List materials & Construction processes: The four towers were made using 100% recycled (EB flute) corrugated board. The base was made using 3mm fluted polypropylene - making it sturdy and durable but also easy to assemble and dismantle. To further pr.... [More] Objectives How it achieved marketing objectives: the overall objective was to introduce a step change in the way bread is sold in Cash & Carry’s. In particular moving away from bread being wheeled around the depot throughout the day (see picture #2 for an insig.... [More]

Entry Title ‘Great Little Ideas’ Totem Category 7. Grocery & General Merchandise – Temporary Display Company Name The Delta Group Client Company Name Premier Foods Year Entered 2010 Target Environment The “Panuflex Patent” double-sided, pop-up totem was used as part of the Premier Foods’ ‘Great Little Ideas’ campaign launch. Placed in Cash & Carrys, the display was used to raise awareness within independent retailers predominantly in the convenien.... [More] Materials The display is constructed from E-Flute corrugated board, mounted with litho printed graphics. After printing, the sheets were die-cut, assembled and folded down for ease of transit and ‘pop-up’ in-store. Unlike other commonly used ‘pop-up’ displays .... [More] Objectives The GLI campaign gives Mums the quick little touches of brilliance to transform ordinary meals into something exciting and different without the need for complicated recipes. For instance: • Chicken Cacciatore made quick with a Loyd Grosman sauce • B.... [More]