6. Grocery & General Merchandise – Permanent Display

Entry Title Asda's BIG New Year Rollback - Toblerone Category 6. Grocery & General Merchandise – Permanent Display Company Name CreativeRace Ltd Client Company Name Asda Year Entered 2010 Target Environment The Value Toblerone was the focal point of the New Year Rollback campaign in Asda stores across the country. The campaign and Toblerone were created to re-assure and affirm Asda’s Core value promise to primary and secondary shoppers. The Toblerone di.... [More] Materials The 3 sides to the display were screen printed to 5mm foam board, The header was screen printed to 1250 micron display board and die cut to shape. The slots to hold the competitors name and the numbers were made from extrudedclear perspex. [More] Objectives The overall marketing objectives of the campaign were to convey the message that Asda were Rolling Back (reducing) prices for customers in the New Year and for 2010. Despite the VAT increases, Asda were doing all they could to lower the price of the .... [More]

Entry Title Energizer SBS Transformer Range Category 6. Grocery & General Merchandise – Permanent Display Company Name Display Plan Limited Client Company Name Energizer Year Entered 2010 Target Environment Various, from DIY shop to Supermarkets, Hypermarkets, metro and express equivalent of supermarkets; independence; local chains; etc etc. across most of Europe [More] Materials Metal (sheet, wire and tube) , plastic (PVC and polypro) and paper Metal process – cutting, forming, welding, powder coating Plastic process – extrusion, cutting, scoring, punching, calendaring, injection molding. Paper – printing [More] Objectives Objectives (Case Study) The problem Existing displays across multiple markets and brands looked different. Visual distinction was poor and communication to the shopper disjointed. The brief Initial objectives set out to achieve a family of displays t.... [More]

Entry Title Kepak Brand Tray Category 6. Grocery & General Merchandise – Permanent Display Company Name HL Display (UK) Ltd Client Company Name Kepak Convenience Foods Year Entered 2010 Target Environment The Kepak Brand Tray was developed specifically for convenience retail outlets to serve three of the company’s brands; Rustlers, UGO’s Deli Café Panini and Rustlers Hot Subs. The chilled product ranges can be merchandised in a number of places in-sto.... [More] Materials Injection moulded trays made from polystyrene with paper inserts for the labels that have been screen printed [More] Objectives In-store visibility and availability are both crucial to Kepak. HIM CTP research has shown that product availability is the top importance for convenience shoppers. As availability is so important to them, many shoppers who fail to buy a product they.... [More]

Entry Title Duracell Cube FSDU Category 6. Grocery & General Merchandise – Permanent Display Company Name HL Display (UK) Ltd Client Company Name Procter & Gamble UK Year Entered 2010 Target Environment 227 Wilkinson stores receiving the ‘cube’ unit on 1st December 2009 to take advantage of massive month of December for batteries sales.To be sited in high footfall areas away from the main batteries fixture. [More] Materials Powder coated fabricated steel chassis, injection moulded ABS bump rails and heavy duty lockable castors. Base and upright graphics are reverse printed (on Inca) 1mm PETG. Top graphics are Inca printed magnetic vinyl, header is Inca printed both side.... [More] Objectives The brief was to create a permanent secondary display for Duracell and own brand batteries within Wilkinson.Batteries is an impulse category, both Wilkinson and Duracell required a fixture that created standout and disruption in-store. The ‘cube’ uni.... [More]

Entry Title Mr.Kipling Slices Display Category 6. Grocery & General Merchandise – Permanent Display Company Name HRG UK Limited Client Company Name Premier Foods Year Entered 2010 Target Environment Iceland Stores [More] Materials Main frame of mild steel tubing and laser cut sheet, welded, folded and powder coated silver with knock-in plastic feet. 3x fully welded wirework baskets constructed of 2 different size wires with cantilever slot in supports. Clip on upward facing an.... [More] Objectives Background: Premier Foods were given the opportunity to place cake stands at the front of all Iceland stores for an initial trial of 12 months. The unit would be used to display incremental listing of Mr Kipling Slices and then refreshing the offer q.... [More]

Entry Title Schwartz Spice Stand Category 6. Grocery & General Merchandise – Permanent Display Company Name HRG UK Limited Client Company Name McCormicks PLC Year Entered 2010 Target Environment Tesco Stores [More] Materials The unit is made with a steel base, frame & shelf brackets, nylon rollers, high impact polystyrene shelves with polypropylene EPOS channel and polypropylene graphics. All steel elements powder coated. Assembled and packed in corrugated cartons. [More] Objectives Background - McCormick's have various different secondary siting FSU’s in Tesco, predominantly wirework units produced over the last 10 years. These units are an important piece of equipment for the Schwartz brand as they generate valuable off fixtur.... [More]

Entry Title Kellogg's "Perfect Fixture" Category 6. Grocery & General Merchandise – Permanent Display Company Name HRG UK Limited Client Company Name Kellogg Marketing and Sales Company (UK) Limited Year Entered 2010 Target Environment Convenience stores, including Nisa Today and David Sands in town centres and suburban locations across the UK. The target audience range from shoppers who visit the stores many times a week as their main source of groceries locally, to shoppers that .... [More] Materials Injection Mouldings: -2 different sizes of shelf reserver, injection moulded in recyclable polypropylene -Litho printed self adhesive vinyl graphics, square cut to shape -Matt laminated paper top graphic, die cut to shape -Clear ticket strip channel .... [More] Objectives Background: Kellogg’s are the UK’s Number One cereal brand from which their competitors continually strive to steal market share. Kellogg’s are seen by the majority of their retail customers as the category leaders (a position that Kellogg’s take ver.... [More]

Entry Title SpiceTrac Category 6. Grocery & General Merchandise – Permanent Display Company Name RTC Client Company Name McCormick Foods Year Entered 2010 Target Environment The target retail environment is the competitive shelving space of the spice and herb section within Morrisons supermarkets. The objectives were to: •To replace and update existing supermarket fixtures with a superior system. •Drive product category .... [More] Materials The client was aware that we (RTC) had a range of existing store ready solution products (in this case it was on-shelf pusher system, ProfitPusher) that had a proven track record of achieving results, and that matched the client’s objectives. However.... [More] Objectives Demonstrate the number of displays ordered versus the number which obtained placement The system has been implemented in all of Morrisons 421 stores. [More]

Entry Title Mobile Selling Solutions Category 6. Grocery & General Merchandise – Permanent Display Company Name Sloane A Trading Division of The Marmon Group Limited Client Company Name The Co-operative Year Entered 2010 Target Environment The family of units were designed with a high level of flexibility in order for them to be utilised across The Co-operative estate, 2,300 stores in total within the UK and Ireland. The stores range from convenience to large format supermarket environ.... [More] Materials Materials Contemporary look & feel was achieved through the perforated steel shelves on both the large and small bakery units, this also helped to keep the weight of the units to a minimum making them easily manoeuverable. Lockable castors enables un.... [More] Objectives The brief was to design a family of units that could be utilised across the various store formats to raise awareness and boost sales of promotional bakery and produce items. The modern design incorporated punched steel shelving adding a contemporary .... [More]