5. Confectionary & Snack Products - Temporary Display

Entry Title Sherbert Fountain Hanging Unit Category 5. Confectionary & Snack Products - Temporary Display Company Name Client Company Name Tangerine Confectionery Ltd. Year Entered 2010 Target Environment Working in conjunction with Palmer and Harvey Sweedirect Van Sales Operation the unit was designed to be carried into a store pre-merchandised. The target environment is traditional CTN's, Convenience and Forecourts. [More] Materials The unit is 3mm fabricated PVC with a screen printed back panel and a .4mm PVC screen printed front curved panel. The unit is also supplied with 's' hooks, double sided tape, a wall band bracket, window suckers and cable ties to secure the unit to th.... [More] Objectives The major difference in the pack was that it moved from the traditional paper pack to plastic re-sealable packaging. It was therefore imperative that this was communicated effectively on the display in some way. To add to this challenge the unit need.... [More]

Entry Title Egg Value FSDU Category 5. Confectionary & Snack Products - Temporary Display Company Name Client Company Name Thorntons Year Entered 2010 Target Environment High Street confectionary [More] Materials All elements were screen processed using spot colours. Main Unit Header & 3D Fitment - EB Flute Character Shelf Insert - B Flute Inserts, Shelves & Divider - B Flute Central Divider - B Flute All units pre taped, individually packed and sent out with.... [More] Objectives Easter is a crucial selling period for Thorntons and a time where additional stock holding is required in-store. Many stores do not have a large footprint so Thorntons needed unitary that was flexible in terms of stock holding and footprint. The unit.... [More]

Entry Title Thorntons Melts Convenience Display Category 5. Confectionary & Snack Products - Temporary Display Company Name DS Smith Client Company Name Thorntons Plc Year Entered 2010 Target Environment The target retail environment was convenience stores (NISA) Thorntons is the number one ‘Chocolate and Confectionery’ brand and the number 18 overall brand in the UK (according to Superbrands’ latest research). Established by Joseph William Thornton .... [More] Materials The brief was to ensure that the unit was highly visible in store, standing out from other displays and matching brand colours perfectly. This would help to communicate the benefits of the new product, announce new promotions and give the brand more .... [More] Objectives Thornton’s have launched their new ‘Melts’ chocolate brand, which was available in Thornton’s stores, supermarkets and convenience stores across the country in the spring. Melts is Thornton’s newest premium twist-wrap chocolate and follows in the foo.... [More]

Entry Title McVities Dunk Unit Category 5. Confectionary & Snack Products - Temporary Display Company Name DS Smith Client Company Name United Biscuits Year Entered 2010 Target Environment United Biscuits is one of the world’s pre-eminent branded snacks businesses who produce some of the best known sweet and savoury snacks with products ranging from biscuits and crackers to cakes and savouries. The portfolio of brands has been meeting .... [More] Materials The client brief asked for a Display which would provide a complete merchandising solution, and would compete effectively in all situations. It was imperative that the display was designed to be not only eye catching, but also highly durable in-store.... [More] Objectives Key to the success of the promotion was the utilisation of the available space within the stores and the creation of as much in-store drama as possible. The objective was to merchandise as many packs of McVities as possible with a focus on brand awar.... [More]

Entry Title Randoms Counter Top Unit (CTU) Category 5. Confectionary & Snack Products - Temporary Display Company Name Epoch Design Client Company Name Nestle Year Entered 2010 Target Environment Independent retailers, CTNs, forecourts, small multiples and high street. The counter top unit was designed to achieve prime positioning on the busy and competitive counter area within store. [More] Materials Nestle's brief was to manufacture a unit using durable materials that met with their strict sustainability policies. The entire unit was constructed from corrugated NE – Flute board – making it 100% recyclable as well as strong and practical. The uni.... [More] Objectives Objective: to create a cost-effective counter top solution for the launch of Rowntree’s RANDOMS to drive penetration across all retail channels. Unit to have a small footprint, hold at least two outers of stock and be easily assembled by field sales .... [More]

Entry Title Fairtrade Campaign Category 5. Confectionary & Snack Products - Temporary Display Company Name InContrast/STI Line Client Company Name Cadbury UK Year Entered 2010 Target Environment Multi Channel [More] Materials Flatpacked Popup design - all paperboard elements FSC Approved Base core structure – B Flute - Diecut and glued to self Main Carcass – EE Flute - Diecut - Litho Laminated 4 Colour Print both sides - Glued to core structure Inner Section Board – EE Fl.... [More] Objectives Objectives: To find a solution that harmonised with the final ad without any indication of what this ad would be. The brief we took was that the end result should not be earnest, the core idea of Glass and a half full productions (almost a brand in i.... [More]

Entry Title Flake Benefit Lipstick FSDU Category 5. Confectionary & Snack Products - Temporary Display Company Name InContrast/STI Line Client Company Name Cadbury UK Year Entered 2010 Target Environment Multi Channel [More] Materials Flatpacked Popup design Core structure – EB Flute - Diecut and glued to self External Skin – Single face E Flute - Diecut - Litho Laminated 3 Colour Print - Glued to core structure Cap – Polypropylene - Diecut [More] Objectives Objectives: -Increase penetration to the Flake brand by recapturing lapsed consumers. -Recapture these lapsed consumers by being more relevant and creating stronger emotional connections to the Flake brand. -Rewarding purchase with a “fitting” give a.... [More]

Entry Title Easter Campaign 2010 Cadbury Ireland Category 5. Confectionary & Snack Products - Temporary Display Company Name InContrast/STI Line Client Company Name Cadbury Ireland Year Entered 2010 Target Environment Multipal retailers with focus on Grocery and small CTNs. [More] Materials Purple (Cadbury) goes green. Grocery Mini Egg FSDU Materials include Litho Laminate to single faced E flute for factice panels, with the main load bearing structure in white EB flute. Simple construction minimising the amount of board required. The o.... [More] Objectives Highlight in-store the launch of a new product (Caramel Bunny’s) and new formats for existing Easter favorites (Mini Eggs). Supported by in-store theatre (bunting, posters, floor stickers, wobblers, etc.) Impulse Unit - A compact unit to hold a range.... [More]

Entry Title Milka Churn Category 5. Confectionary & Snack Products - Temporary Display Company Name InContrast/STI Line Client Company Name Kraft Foods UK Year Entered 2010 Target Environment Entry’s targeted retail environment: convenience storesHow the entry achieved its marketing objectives overallMarketing objectives and strategies Kraft had previously only marketed Milka tablets in the UK and decided to launch a 45g Milka countline b.... [More] Materials [More] Objectives [More]

Entry Title Milka Unit (pre-filled) Category 5. Confectionary & Snack Products - Temporary Display Company Name SCA Hygiene Products UK Limited Client Company Name Kraft Foods Year Entered 2010 Target Environment What is the target retail environment: The unit was developed to sit in small convenience stores, like Tesco Express, to attract impulse purchase shoppers to Kraft’s range of count line Milka chocolate. The units were designed to be situated in high .... [More] Materials List materials & Construction processes: The unit was pre-filled and specifically designed to be easy to assemble and disassemble. The unit came with build instructions and notes on how to disassemble. It was designed to hold 8 outers of stock and wa.... [More] Objectives How it achieved its marketing objectives: The primary objective was to launch two of Kraft’s single serving Milka brands into the UK market. The brands were:- 1)Standard Milk 2)Diam Bar The units had to be cost effective, easy to co-pack, secure, sui.... [More]

Entry Title Yorkie Lorry Category 5. Confectionary & Snack Products - Temporary Display Company Name SCA Hygiene Products UK Limited Client Company Name Nestle UK Year Entered 2010 Target Environment What is the target retail environment: The unit was developed specifically for Tesco and in particular to promote the exclusive Yorkie Easter egg in over 100 of the largest Tesco superstores across the country. In such a diverse and large store forma.... [More] Materials List materials & Construction processes: The lorry unit was made using materials in accordance with Nestlé’s and Tesco’s sustainability policies. Made from 100% recycled board with at least 40% made from recovered fibres. The unit was durable enough .... [More] Objectives How it achieved marketing objectives: 1) For Nestle the unit provided clear, unmissable visibility instore. Raising significant awareness of new product development and ensuring that Nestlé’s products were always at the forefront of the shoppers mind.... [More]

Entry Title 3D Cadbury’s Crème Egg Toby Board Category 5. Confectionary & Snack Products - Temporary Display Company Name Simpson Group Client Company Name Xerox Global Services c/o Wm Morrison Supermarkets Plc Year Entered 2010 Target Environment On 17th November 2009 we received the brief from the client asking us to create a 3d Toby Board for the Gondola aisle end displays in Morrisons. The board would set the scene for the Cadbury’s Easter promotions which would be prominently featured bot.... [More] Materials It was decided in consultation with the client that a combination of plastic and paper materials should be used to create an explosive fascia display. From this we then decided to explore the world of printing vacuum formed plastic. "Vacuum Forming" .... [More] Objectives From the Brief, to design, production and delivery, the project was completed in 5 weeks, with over 900 units easily installed. There were 2 units on display in all Morrisons’ stores from January 2010, with full store compliance achieved. A stunning .... [More]

Entry Title Walkers Flavour Cup Modular Stackable Tray Category 5. Confectionary & Snack Products - Temporary Display Company Name Smurfit Kappa Display UK Client Company Name PepsiCo Year Entered 2010 Target Environment Walkers Flavour Cup Stackable Trays were targeted at - impulse and grocery locations within retailers including; Asda, Morrison’s, Tesco and Independent Irish retailers [More] Materials Each tray and low plinth was printed using high quality post print flexo, a coated EB flute corrugated cardboard was used for a stable print surface and added strength. Printing the trays flexo offered a large cost saving when compared to traditional.... [More] Objectives The brief was to design create and manufacture a modular display system that can be used by field sales teams to win incremental business and support the main ‘Flavour Cup’ campaign. The unit was required to hold six pack bags. Units had to be flat-p.... [More]

Entry Title Eat Natural Impulse Unit Category 5. Confectionary & Snack Products - Temporary Display Company Name Smurfit Kappa Display UK Client Company Name Eat Natural Year Entered 2010 Target Environment This unit was designed to be placed within a number of retailer environments, from high street retailers to garage forecourts, it offers the merchandising of this nutritious product to consumers in both eye catching and interesting positions. [More] Materials This unit is produced from a die cut single sheet of 245WTK/105E/140WTT corrugated printed 2 colour litho laminated with four suction pads and two cable ties. The unit is then delivered flat packed in an individual kit box that is economically cut fr.... [More] Objectives The unique and innovative design of this impulse unit enables it to be placed in many locations in-store and is especially effective when suctioned to the side of the chiller cabinet, where it provides an ideal impulse purchase opportunity alongside .... [More]

Entry Title Twix and Tea Prepacked Shipper Unit Category 5. Confectionary & Snack Products - Temporary Display Company Name TPI - The Printed Image Client Company Name Mars Foods Ireland Ltd. Year Entered 2010 Target Environment The targeted environment for the display units were impulse and grocery in-store. The objective was to create a noticeable and eye-catching unit that would attract people’s attention and maximise the impact of the product in-store. [More] Materials The materials used were: PVC 440 micron – Screen Print Full colour O70 Display Board – Screen Print full colour EB Flute Corrugate – Screen Print [More] Objectives The display was very innovative and flexible. It increased the visiability of the product in store through its design and positioning. This was also achieved in store due to the flexibility and creativity of the display unit. This was the first displ.... [More]