Entry Title |
Thorntons Impulse Initiative |
Category |
4. Confectionary & Snack Products - Permanent Display |
Company Name |
Impulse P-O-P Ltd |
Client Company Name |
Thorntons PLC |
Year Entered |
2010 |
Target Environment
Thornton's decided to rejuvanate their existing fixturing in store, in conjunction with the introduction of a new range of Impulse Products. Impulse POP won the pitch to develop a system that presented the products in an innovative, and engaging styl.... [More]
Materials
Main Structure is constructed in metal, made bespoke to suit existing Shop Kit in store. PETG Clear Plastic Shelving was created, using a mixture of cold and hot wire bending process. Chunky, Thick Clear Acrylic has been used to create the Floor Plin.... [More]
Objectives
The overall objective was to entice consumers to buy "eat it now" products, and educate them to the idea that Thornton's is not just about gift purchases, and if you visit their shops now, you can buy anything from boxes of chocolates, to Pic'n'Mix, .... [More]
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