3. Alcoholic and Soft Drinks

Entry Title Diageo Christmas FSU Category 3. Alcoholic and Soft Drinks Company Name Arken P-O-P Limited Client Company Name Diageo Ireland Year Entered 2010 Target Environment The unit was designed to appeal to shoppers of legal drinking age within independent off-licenses across Northern and Southern Ireland. [More] Materials The unit was manufactured for ‘flat pack’ transportation from laminated machined MDF. This was supported by powder coated metal brackets with screen printed graphics for side panel graphics. The unit was designed from minimum components to allow for .... [More] Objectives This free standing modular display solution was both durable & robust. Designed to display up to six spirit brands (a total of 96 bottles) at any one time the unit had to hold considerable weight yet also be easy for store members to construct from f.... [More]

Entry Title Red Bull E-Shots 2 Tier Premium Display Category 3. Alcoholic and Soft Drinks Company Name Creative Instore Solutions (Europe) Ltd Client Company Name Red Bull Company Limited Year Entered 2010 Target Environment With Red Bull now distributing the No 1 Energy Shot Product* along with it’s traditional energy drink formula, they had the consumer offering to dominate the retail & forecourt environment in the energy drink category……year round. While the refrigera.... [More] Materials Numerous manufacturing methods were used to produce the designs.Effort was made during the design phase to create designs that easily fit together which would improve recycling at the end of their shelf life. Premium Display •Extruded Anodised Brushe.... [More] Objectives These well presented, functional & appealing units were highly received at store level allowing maximum off location opportunities. The unique permanent capabilities of the design, provided maximum appeal to secure long term front of store positionin.... [More]

Entry Title Red Bull E-Shots 3 Tier Modular Display Category 3. Alcoholic and Soft Drinks Company Name Creative Instore Solutions (Europe) Ltd Client Company Name Red Bull Company Limited Year Entered 2010 Target Environment With Red Bull now distributing the No 1 Energy Shot Product* along with it’s traditional energy drink formula, they had the consumer offering to now dominate the retail & forecourt environment in the energy drink category……year round. While the refri.... [More] Materials Numerous manufacturing methods were used to produce the designs.Effort was made during the design phase to create designs that snap fit together and would improve recycling at the end of their shelf life. Modular Display •Spray finished Injection mou.... [More] Objectives These well presented, functional & appealing units were highly received at store level allowing maximum off location opportunities. The unique permanent yet seasonal capabilities of the design, provided maximum appeal to secure long term front of sto.... [More]

Entry Title Coke World Cup Category 3. Alcoholic and Soft Drinks Company Name DS Smith Client Company Name Coca Cola Enterprises Year Entered 2010 Target Environment The brief was to create a large format ‘theatre’ display to deliver volume sales, to be placed in the foyers of a number of UK wholesale and cash and carry outlets, including Booker, Makro, Batleys and Best Way. 100 units were supplied and 100 were p.... [More] Materials The unit was constructed from corrugated board - EB190Y150D, EB150WW and BC125LT. It was Screen Printed in 5 colours with ultra-high gloss inks to give a 3D depth effect, on a Thieme large format press. Velcro was attached to ensure the simple constr.... [More] Objectives Coke is the official partner to the FIFA 2010 World Cup and has a large number of promotional campaigns running prior to, and throughout the tournament. Coke worked closely with DS Smith Multigraphics to create a unit that was of a simple constructio.... [More]

Entry Title Coke Christmas Truck Category 3. Alcoholic and Soft Drinks Company Name DS Smith Client Company Name Coca Cola Year Entered 2010 Target Environment Coke started their Christmas advertising in the 1920s in an effort to dispel the ‘common misconception’ that Coke was a drink for warm weather only. They introduced the slogan ‘Thirst knows no season’ and created their own Santa image, followed some .... [More] Materials The client brief required a Display Unit to promote Coke in its many variants, including bottles, cans and multipacks. With a pallet base, the unit was able to hold a large amount of stock. The display unit was constructed from EB190Y 180W corrugated.... [More] Objectives DS Smith Multigraphics worked with Coke to develop a hugely impactful cardboard truck, on which to display Coke bottles, cans and multipacks. The size of the available display area varied considerably between different stores so a large degree of fle.... [More]

Entry Title Lucozade Sports Nutrition Permanent Display Unit Category 3. Alcoholic and Soft Drinks Company Name GlaxoSmithKline Client Company Name GSK Year Entered 2010 Target Environment In April 2009, Lucozade launched a range of Sports Nutrition products. The objective was to bring a trusted brand into this specialist market, in order to broaden the category’s appeal to the mass market.Gyms were a key channel for the launch, as thi.... [More] Materials The FSDU was predominantly produced from 1.2mm mild steel that was laser cut and bent to shape before being welded and powder coated. The front glazing panel was made from clear PETg that slid in and out of steel gliders to enable the retailer to acc.... [More] Objectives The objectives of the Lucozade Sports Nutrition Stand were:1.To create space from which the new range could be showcased & drive purchase over the counter. 2.To create awareness of the new Lucozade Sports Nutrition range in selected Gyms through maki.... [More]

Entry Title Lucozade Alert Plus Category Counter Top Units Category 3. Alcoholic and Soft Drinks Company Name GlaxoSmithKline Client Company Name GSK Year Entered 2010 Target Environment The Lucozade Alert Plus category merchandising solution was designed to support the launch of Lucozade Alert Plus Energy shots in a range of Impulse stores, which encompassed convenience, travel and grocery small formats. The Lucozade Alert Plus laun.... [More] Materials Coated steel was selected for its durability, which was colour matched to the brushed metal effect in the packaging and POS. The category name, ‘Energy Shots’ was punched into the unit header to drive understanding and merchandising compliance. [More] Objectives •How was the display integrated into an advertising programme or, lacking that, the brand's equity or position in the market The primary objective of the Lucozade Alert Plus category shots unit was to secure an ongoing siting at the till point for th.... [More]

Entry Title Evian in Boots Impulse Display Category 3. Alcoholic and Soft Drinks Company Name HRG UK Limited Client Company Name Danone Waters Year Entered 2010 Target Environment Boots [More] Materials Screen printed 4mm correx, corrugated card and polypropylene EPOS. Assembled and packed in corrugated cartons. [More] Objectives Background: Evian is the Number One Plain Still Water Brand in UK, owned by Danone Waters. With so much competition Danone are constantly striving to keep one step ahead especially as the water sales across the whole market are declining.Danone's lis.... [More]

Entry Title Gallo/Kraft Sainsbury's Valentine MU Category 3. Alcoholic and Soft Drinks Company Name InContrast/STI Line Client Company Name E & J Gallo Winery Year Entered 2010 Target Environment 400 display units were ordered and produced and all 400 were taken in the first instance, for the front of 400 Sainsbury’s stores . [More] Materials To design and develop from an existing structure a pre-filled transit unit to fit Sainsburys Plastic Rolly Dolly specification. The unit was pre-filled with 189 bottles of wine (3 layers per 63 bottles each) with an additional support structure to ho.... [More] Objectives In addition to driving incremental trial and penetration on both brands, the distinctive unit was intended to drive awareness at front of store. The relative equity of each brand was considered to bolster that of the other, thus creating a strong qua.... [More]

Entry Title Ribena Dumpbin Category 3. Alcoholic and Soft Drinks Company Name Simpson Group Client Company Name GlaxoSmithKline Year Entered 2010 Target Environment Ribena Ready to Drink is targeted as the ultimate lunchtime drink companion for busy full time workers, that goes well with food and also meant that the unit had to work in a range of environments, including convenience and grocery front of store. [More] Materials Working in conjunction with a nominated creative design agency we brainstormed some ideas resulting in various design proposals, covering items from FSDUs to large and small dumpbins. From this initial pitch, we created some corrugated half size mode.... [More] Objectives The insight behind the display was the idea that consumers want a refreshing hit at lunchtime and a drink that goes well with food. They often need that ‘lift/pick me up’ at lunchtime but will usually stick to habit (e.g. Coke or water from office) w.... [More]

Entry Title Hardy's Bottle Floor Stand Category 3. Alcoholic and Soft Drinks Company Name Smurfit Kappa Display UK Client Company Name Constellation Europe Year Entered 2010 Target Environment This unit was designed specifically for use within convenience and high street specialist wine outlets [More] Materials The main unit structure was manufactured from: EB fluted 190C/200T corrugated board printed 5 colour screen print + UV varnish. The header & shelf fronts were produced from 1250micron solidboard printed 5 colour Screen print + UV varnish The side cla.... [More] Objectives Our challenge was to design and produce a free standing temporary display unit that utilised a small in-store footprint whilst capable of holding 64, 75cl bottles of wine. The unit would remain in-store for a period of 3 months and would need to be d.... [More]

Entry Title Guinness Arch for Arthur's Day Category 3. Alcoholic and Soft Drinks Company Name TPI - The Printed Image Client Company Name ADM/Diageo Ireland Year Entered 2010 Target Environment The objective was to ensure that Guinness owned a large and very impactful dispaly area in-store for promotion with an eye-catching and impressive display. The main target group was males aged between 24 and 34. [More] Materials The materials used for making these displays were : 440 MIC CLEAR PVC X2 EB FLUTE X 2 080 X 2 BOARD [More] Objectives THE PROMOTION There were four elements to the BTL visibility activation to support and promote Arthur’s Day in the Take Home Trade: •250 Collectable Glass Promotion in pack •Visibility/POS kit to drive promotional glass pack sales •Breakthrough visib.... [More]