2. Sports, Toys and Accessories

Entry Title Acushnet Radius Unit Category 2. Sports, Toys and Accessories Company Name Arken P-O-P Limited Client Company Name Acushnet Year Entered 2010 Target Environment Top performing Professional Golf Shops across Europe and the Far East [More] Materials The display is manufactured as a knock down unit for ease of assembly in store and is produced from laminated machined mdf supported by powder coated metal brackets and screen printed graphics. The display is constructed from a series of modular comp.... [More] Objectives This modular display solution is durable & robust and is designed to display a mixture of both shoes and outwear. Flexibility was required so that varying stock loads could be accommodated depending on the individual outlets needs. The strong black a.... [More]

Entry Title My Blue Nose Friends FSDU Category 2. Sports, Toys and Accessories Company Name Carte Blanche Greetings Limited Client Company Name Carte Blanche Greetings Year Entered 2010 Target Environment TARGET ENVIRONMENT The My Blue Nose Friends brand, product range and distribution has grown significantly and the very successful launch FSDU was totally redesigned in 2009. An improved flexible solution was required to cater for the introduction of .... [More] Materials E flute, EB flute and Display board. Print Main Shlef Units, Screen 1 colour EB - 185KG / 175KW Print Shelves 1 colour EB - 185KG / 175KW Print Reverse Panel Litho - 4 colours + Machine Sealer E - 175KW / 200TT Print Header and Front Cladding Sets Li.... [More] Objectives * Include how well the display is integrated into an advertising programme or, lacking that, the brand's equity or position in the market: The My Blue Nose Friends website is central to communicating with our fans, since launch over 700,000 people ha.... [More]

Entry Title Asda Halloween POS 2009 Category 2. Sports, Toys and Accessories Company Name CreativeRace Ltd Client Company Name Asda Group PLC Year Entered 2010 Target Environment Supermarket environment, grocery and GM, in support of Asda’s Halloween campaign that transformed the seasonal aisle for a six-week period. In retail terms, Halloween is one of Asda’s premium seasonal events alongside Christmas and Easter, and is the.... [More] Materials -Corrugated and Display Board-Hanging Net-Motors for Bay Header Movements-Two Pantone colours-Screen printed-Bay Headers - Each section, front/reverse, is screen-printed on corrugated display board, die cut to shape and creased, the reverse section i.... [More] Objectives Asda was aiming for its third year as the number one Halloween destination retailer. To retain the top spot, they needed to evolve their campaign to keep ahead of the competition and remain innovators in the category. As an agency we needed to ensure.... [More]

Entry Title Snake Eyes Golf Club Demo Unit Category 2. Sports, Toys and Accessories Company Name HRG UK Limited Client Company Name Golfsmith Europe Ltd Year Entered 2010 Target Environment Golf Pro Shops which stock the Snake Eyes Range [More] Materials Display carry case of lightweight aluminium extruded profile with strong plastic honeycomb centred board and Polyprop graphic panels Internally high impact polystyrene was utilised for all flat panels and vacuum forming in 800 micron clear die cut po.... [More] Objectives Background: Golfsmith Europe own the Snake Eyes brand of golf clubs. 2009 has been a difficult year in the golf market with decreasing consumer spending. Snake Eyes is a customised brand and is positioned at the higher end of the market in terms of p.... [More]

Entry Title Duracell Pop Up Till Point Display Category 2. Sports, Toys and Accessories Company Name InContrast/STI Line Client Company Name P&G UK Year Entered 2010 Target Environment Entry’s targeted retail environment: Till points of all major multiplesHow the entry achieved its marketing objectives overallBackgroundCompeting for a seasonal promotional space in the major grocery multiples is never easy. In previous years, Durace.... [More] Materials [More] Objectives [More]

Entry Title Zoggs Merchandising & Display Family Category 2. Sports, Toys and Accessories Company Name Kesslers International Limited Client Company Name Zoggs UK Year Entered 2010 Target Environment Sports retail outlets, leisure centres and fitness clubs with swimming pools. [More] Materials SystemOMNIA® aluminium extrusion with high impact silver anodising coating. Acrylic merchandising panels with direct multi colour digital printing. Vacuum forming for goggle tester unit. High impact PETG curved branding screens. [More] Objectives The ‘Swim with your eyes open’ campaign is about encouraging consumers to rediscover swimming, through visually appealing products and reminding consumers of how much fun they can have swimming whilst wearing Zoggs goggles. Zoggs is unique in the ret.... [More]

Entry Title Lego 4 Way Pallet Category 2. Sports, Toys and Accessories Company Name SCA Hygiene Products UK Limited Client Company Name Lego Year Entered 2010 Target Environment Summary: “Cost Effective - High Impact Kiosk” What is the target retail environment: Developed for Tesco to create an instore ‘wow’ factor during a four week campaign to support the launch and price promotion of 4 new lines of LEGO City, Atlantis, Be.... [More] Materials The unit was pre-filled and sent to store needing only minor assembly in the form of adding headers. It was constructed mainly from corrugated fibre board. The striking print which is a main focus point for the unit was created using five colours and.... [More] Objectives How it achieved marketing objectives: The objective was to create a display unit that could display & price promote 4 NPD’s that would require minimal effort to set up and dismantle. At the same time the unit had to appeal to a distinct age range and.... [More]

Entry Title Halloween Seasonal Campaign 2009 Category 2. Sports, Toys and Accessories Company Name Simpson Group Client Company Name Matalan Retail Ltd Year Entered 2010 Target Environment The client was inspired by a Halloween show and wanted to create a “haunted castle” feel in store. The execution needed to be a very large 3D display as their stores are large and have high ceilings. The aim was for shoppers to immediately recognise .... [More] Materials Different to anything Matalan had done in the past, this campaign employed more than one fixture to implement the castle – it had to span the aisles. The items were precision engineered to fit each fixture, with the construction needing to fit the cl.... [More] Objectives Debbie Burrell of Matalan quoted “Feedback from shoppers, kids in particular, has been fabulous. Kids are getting excited about Halloween already. This is a groundbreaking innovation for Matalan and this format can be used again for theatre in other .... [More]

Entry Title Foot Locker Adidas Sneaker Caddy FSDU Category 2. Sports, Toys and Accessories Company Name SMP Group Client Company Name Footlocker Year Entered 2010 Target Environment [More] Materials [More] Objectives [More]

Entry Title Duracell Counter Display Unit Category 2. Sports, Toys and Accessories Company Name TPI - The Printed Image Client Company Name Balloon Dog Year Entered 2010 Target Environment The targeted retail environment was electrical wholesalers as the product was designed to encourage the trial of a new torch design by consumers at the point of sale, to demonstrate the new beam technology (intensity and no black spot in the centre o.... [More] Materials The materials used in the making of the Counter Display Unit were: NE FLUTE SLEEVE B FLUTE Full colour and spot matt varnish one side Die cut to shape, supplied with retractable lanyard with torch applied. [More] Objectives The initial brief was received back in December 2009 and there was a face-to-face meeting to discuss the client’s requirements in detail. This included the objectives of the marketing activity, the environment in which the CDU was to be used, longevi.... [More]