1. Travel, Leisure & Automotive

Entry Title Avatar Category 1. Travel, Leisure & Automotive Company Name Client Company Name 20th Century Fox Year Entered 2010 Target Environment Grocers (Morrisons, Sainsburys, Tesco, Asda) & Specialists (inaugural Best Buy) [More] Materials The ‘Super Event Unit’ is constructed from a steel powder-coated frame; each piece is precision laser-cut for accuracy & continuity throughout. This was a key issue as printed panels fit into the framework with minor tolerances. Each frame arrives fl.... [More] Objectives Key Objectives of the campaign: - To convince the 11 million-strong UK cinema audience that there is much more to discover about James Cameron’s blockbuster release on the Home Ents formats (Blu-Ray & DVD) - To convince non-cinema-goers that they can.... [More]

Entry Title Logitech Sound Centre Comparator Category 1. Travel, Leisure & Automotive Company Name Arken P-O-P Limited Client Company Name Logitech Europe SA Year Entered 2010 Target Environment The Sound Centre Comparator was designed to demonstrate the sound quality of the new ‘Lapdesk’ speakers and was targeted for consumer electronic retail outlets across Spain, Germany, the Nordics and the UK. The ‘Lapdesk’ is a comfortable platform/bas.... [More] Materials The Sound Centre Comparator is manufactured from an injection moulded base and sides. The casing houses a circuit board which facilitates a choice of sound tracks which are selected via touch, giving the user full control. It also comes complete with.... [More] Objectives The Comparator unit forms part of Logitech’s push on the ‘Laptop Accessories’ range, with the Lapdesk N700 being the ‘focus’ product for 2010. The Lapdesk is a competitor product to built-in laptop speakers and stand alone speaker accessories. The op.... [More]

Entry Title Logitech Harmony Display Category 1. Travel, Leisure & Automotive Company Name Arken P-O-P Limited Client Company Name Logitech Europe SA Year Entered 2010 Target Environment The retailer Dixons Store Group, in their consumer electronic stores throughout the UK. [More] Materials The unit was manufactured from a mild steel body complete with high impact acrylic product cradles and interchangeable graphic holders. [More] Objectives The unit formed part of the Logitech Harmony campaign for 2009/2010 with the “Harmony One” remote control handset being the focus product for 2010. The display was designed to enable shoppers to compare the Logitech range of hand held remote controls.... [More]

Entry Title Samsung Blu Ray Displays Category 1. Travel, Leisure & Automotive Company Name Attic Room, The Client Company Name Samsung Electronics Year Entered 2010 Target Environment The Samsung Blu Ray Displays have been developed for a number of Curry's Megastores and PC World stores in the UK. [More] Materials The back wall has a striking image of a film roll which is a gloss Lamda print mounted onto a 10mm foam board, which is attached to the store gondola using magnetic tape. The TV's and sound bar are mounted through the foam board onto the wall attachi.... [More] Objectives The brief was to design a unit to display and promote the Samsung Blu-ray home cinema surround sound system with the brands latest LED TV's. The Blu-ray display was the first time that Samsung had a dedicated area for Home Theatre products in-store. .... [More]

Entry Title Samsung WNR TV Displays Category 1. Travel, Leisure & Automotive Company Name Attic Room, The Client Company Name Samsung Electronics Year Entered 2010 Target Environment The Samsung WNR TV Display units have been designed to promote a range of cutting edge TVs and home theatre accessories for the in-store entertainment aisles in Curry's Superstores and PC World stores throughout the UK. The Series 7 LED and LCD TVs u.... [More] Materials The WNR units were built using mostly MDF. The panels were sprayed using a specific Samsung brand colour and then mounted onto existing store gondolas. The shelving brackets were fixed with metal brackets and rear mounted acrylic graphic panels were .... [More] Objectives The brief was to create specific display units for the latest Samsung range of LED and LCD TVs along with other home theatre accessories (Blu-Ray players, speakers etc).This display was the first bespoke unit Samsung had introduced into the retail ch.... [More]

Entry Title Sony PlayStation - Gran Turismo - Driving Simulator Pod Category 1. Travel, Leisure & Automotive Company Name Checkland Kindleysides Client Company Name Sony Computer Entertainment Europe Year Entered 2010 Target Environment Stores Car Showrooms Shopping Centres Exhibitions Promotional Events (retail/non retail) [More] Materials MATERIALS Aluminium Mild steel (powder coated) Polycarbonate LED Lighting Electrics OTHER ELEMENTS Logitec steering wheel Recaro leather racing seat Sony 40” Bravia TV Sony PS3 MANUFACTURING PROCESSES Extruded rolled aluminium Cast aluminium Curved p.... [More] Objectives SONY GT5 GAMING POD BRIEF & MARKETING OBJECTIVES Our brief was to create a ‘premium’ driving simulator pod that would feel just as at home in a store, an automotive dealership or on an exhibition stand of a car manufacturer as it would in a tradition.... [More]

Entry Title The National Lottery Playstation Category 1. Travel, Leisure & Automotive Company Name Checkland Kindleysides Client Company Name Camelot Group Plc Year Entered 2010 Target Environment Supermarkets Newsagents Convenience Stores Post Offices Petroleum Retailers [More] Materials MATERIALS • Chassis and base are powder-coated steel • Injection mouldings are ABS for the main body parts and polycarbonate for the clear mouldings • Playtable tops are glass • Applied vinyl graphics • Printed materials (changeable POS and literatur.... [More] Objectives CLIENT BACKGROUND With The National Lottery played by around 70% of UK adults on a regular basis, Camelot operates four of the top grocery brands in the UK, with one of those – Lotto – the single biggest brand in the country. On top of this, The Nati.... [More]

Entry Title Samsung Multi-product, Multi-channel Freestanding Display Unit / Bus Stop Category 1. Travel, Leisure & Automotive Company Name HL Display (UK) Ltd Client Company Name Samsung Electronics Year Entered 2010 Target Environment This display was designed to be suitable for different product and in different retail channels, whether it be a large chain of stores such as Currys, Comet and Best Buy or smaller independents. [More] Materials Powder coated steel frame with acrylic logo. The interchangeable printed card inserts are printed in 4 colour and UV gloss varnished. PETG leaflet dispenser is attached through slots pre-cut in the card. [More] Objectives The real advantage to this display is that it has a small footprint but gives a large impact to any desired message being communicated instore. The display was designed to be easily updateable and refreshed by incorporating facilities for card POS in.... [More]

Entry Title Samsung Home Theatre Kits Category 1. Travel, Leisure & Automotive Company Name HL Display (UK) Ltd Client Company Name Samsung Electronics Year Entered 2010 Target Environment Currys Stores nationwide [More] Materials Fabricated powder coated steel base. Heat bent white acrylic shelves and patterned stainless steel back plate are glued in position. The rear graphic is printed on magnetic vinyl for simple low cost updates. An interchangeable clear acrylic graphic h.... [More] Objectives This display was to showcase one particular home theatre kit and was part of a broad brand awareness campaign. The display was design to fit on either a gondola end or as part of an in-run display. 100% of the displays were installed into Currys over.... [More]

Entry Title Samsung LED Island Units Category 1. Travel, Leisure & Automotive Company Name HL Display (UK) Ltd Client Company Name Samsung Electronics Year Entered 2010 Target Environment Placed in PC World, Currys and Currys digital stores throughout the UK. [More] Materials Fabricated, powder coated steel base with spigot uprights and black acrylic name plate. Main frame slides down over spigots. TV and optional shelf are securely fixed to main frame back panel. The unit also allowed for flexibility with some stores pre.... [More] Objectives The display was designed around the concept of highlighting the slimness of the product and the unique feature of the wall hanging kit with the clear acrylic at the rear of the display. Along with the brand awareness the display was also designed for.... [More]

Entry Title Samsung Digital Imaging Bay Category 1. Travel, Leisure & Automotive Company Name HL Display (UK) Ltd Client Company Name Samsung Electronics Year Entered 2010 Target Environment Within the camera display section of Currys Stores throughout the UK. [More] Materials Powder coated steel back panel hooked into existing slotted upright. Magnetic vinyl graphics applied to panel prior to TV being fitted. Illuminated, alarmed fabricated steel and acrylic pods sit on existing lockable showcase unit. PETG Ticket holders.... [More] Objectives The original brief was to design a display that promoted 3 camera products, with a graphic that could be easily updated every quarter. It was also to include a screen to run content of the product, which would attract consumers attention from further.... [More]

Entry Title Next Generation Multimedia Displays Category 1. Travel, Leisure & Automotive Company Name Kesslers International Limited Client Company Name Take One Media Year Entered 2010 Target Environment The target retail environment is British UK Airports (BAA) and National Rail Train Stations; initial roll out proceeded across Heathrow, Stansted, Gatwick Airport and flagship Rail Stations. [More] Materials To meet BAA Health and Safety considerations the following materials and processes were used. •Polycarbonate resin, injection moulded dispensers •Stainless Steel, fabricated outer cladding •Mild steel & power coated steel chassis •Glass Headers with .... [More] Objectives The original objective from Take One Media was to produce a family of stylish and premium displays that are eye-catching to a diverse audience. To ensure design and manufacturing enables the flexibility to carry a large quantity of leaflets whilst en.... [More]

Entry Title The National Lottery ‘Bubble’ Pavement Sign Category 1. Travel, Leisure & Automotive Company Name Signwaves Group Client Company Name Camelot Group plc Year Entered 2010 Target Environment Newsagents: Convenience Stores; Supermarkets [More] Materials MATERIALS • ASA (Acrylonitrile Styrene Acrylate) • HDPE (High Density Polyethylene) • Recycled PVC • Steel PROCESSES • Blow moulding • Injection moulding • Screen printing [More] Objectives With The National Lottery played by around 70% of UK adults on a regular basis, Camelot operates four of the top grocery brands in the UK, with one of those – Lotto – the single biggest brand in the country. On top of this, The National Lottery cross.... [More]