Grocery, General Merchandise Products and Snack Products - Temporary Display

Entry Title Making Waves: Trident Temporary POP Suite Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name Client Company Name Cadbury UK Year Entered 2009 Target Environment The audience for this campaign was both broad and diverse; the Trident Gum brand needed a POP solution that launched its NPD into Mults, Grocers, Independent retailers and Forecourts. A suite of just 4 units (covering both floor and counter-top locat.... [More] Materials All of the units (both pre-filled and flat-packed) were constructed mainly from corrugated fibre board, ranging in thickness from E- Flute to EB flute. In addition polypropylene was used for water protection on the base and polypropylene rivets to ai.... [More] Objectives The brief demanded a versatile suite of just 4 units that would enable the Trident gum brand to launch 4 skus of NPD across the retail sector. In June 2008 Trident launched two breakthrough new products into the market. The UK's first chocolate chewi.... [More]

Entry Title Cadbury Trucks Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name Client Company Name Cadbury Year Entered 2009 Target Environment The entry was designed for the forecourt environment. It was sited in the following chains:Welcome Break/Moto/Roadchef/Snax 24/Shaw Petroleum/ESSO Stores/First Motorway/Eric Nolan/Spares to MDA [More] Materials Litho printed and mounted, produced in 2000mic display board (header) and body of unit on E-Flute (apart from the runway on 660mic boxboard) and PVC windows. Then hand finished (application of LED's, header etc) and packed into suitable boxes. [More] Objectives Cadbury launched their Trucks campaign as a follow up for Gorilla, both of which were enforcing the Cadbury Dairy Milk brand. The unit we produced was in line with their Above-the-Line TV campaign, and also in conjunction with other in-store POS prod.... [More]

Entry Title Bake At Home Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name ARYZTA Food Solutions Ireland Client Company Name Cuisine de France Year Entered 2009 Target Environment Multiple grocery chains in Ireland and such as TESCO and Dunnes and some parts of the UK in SPAR stores. The stand was placed in the bakery section of all stores, mainly in the aisles.The purpose of the stand was to incorporate the bake at home aspec.... [More] Materials The bulk of the unit is made from eflute corrugated board and this is combined with 4 colour print and cardboard engineering. The unique part of this stand is that it uses a small 12volt motor and a single large D battery to power the spinning dial i.... [More] Objectives The brief was to design a stand that complimented the new pack design for Cusine de France's bake at home range. The key message had to be that this product could be baked at home by the customer to acheive a freshly baked taste.The head board of the.... [More]

Entry Title Bisto 'Aah Night' FSDU Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name Easypack/POP Displays Group Limited Client Company Name Premier Foods plc Year Entered 2009 Target Environment Multiple UK grocery chains. The Bisto 'Aah Night' display is designed to be placed within the in-store butcher/meat aisles of supermarkets as an interactive FSDU, encouraging Britain's families to pledge one night a week to make the time to sit at th.... [More] Materials Brief:To create an interactive and innovative display to re-engage lapsed shoppers and attract new consumers to the Bisto gravy granules brand. In addition to highlighting the relevance of brand usage.Solution:Cylindrical unit with product in four ve.... [More] Objectives The main marketing objective for the Bisto gravy brand was to encourage the consumer to look beyond the traditional family Sunday roast and to 'pledge' to sit down for family meals on week days also.The marketing concept promoted 'Special Days of the.... [More]

Entry Title Ariel Gel Shelf Tray with sticker Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name HL Display (UK) Ltd Client Company Name Procter & Gamble UK Year Entered 2009 Target Environment The Ariel Excel gel trays were targeted at the top 6 Grocers, and value retail (eg. Wilkinsons) segments. [More] Materials Green HIPS with polydome sticker applied.Processes include injection moulding, CNC machining and application of litho printed and polydomed stickers by hand. [More] Objectives The trays allowed Procter & Gamble to deliver 3 key instore marketing communications objectives to support the launch of Ariel Excel gel: 1)Holisticity in education- getting the claim & messaging (cleans as well at 15 degrees as 60) instore to ensure.... [More]

Entry Title Medicated Tunes/Lockets Counter Capsule Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name Kesslers International Limited Client Company Name Mars Year Entered 2009 Target Environment Confectionary and pharmaceutical retailers - multiples and independents [More] Materials Injection moulded in colour matched acrylicExtrusion updateable ticket stripPrinted branding [More] Objectives Linked sales unit with the promotion of sweets for the winter period. The unit was used to drive distribution in to existing and new outlets, to ensure a strong presence for Lockets and Tunes. It succeeded in its objective greatly, to bring the produ.... [More]

Entry Title Cadbury's Creme Egg Display Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name Kolorcraft Limited Client Company Name Xerox Global Services Year Entered 2009 Target Environment Morrisons Supermarkets [More] Materials Materials:1500mic display board, 650 & 440mic pvc including vacuum formed elements.Construction:Self adhesive tapings, creasing and full hand assembly to make installation in store as simple as possible. [More] Objectives BackgroundIn the extremely competitive confectionery market, Cadbury's ran a national advertising campaign across all media to raise immediate product awareness in the weeks leading up to Easter, the prime season for sales of such products.Objectives.... [More]

Entry Title Extra Ice Mints FSDU Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name Mars UK Client Company Name The Wrigley Company Ltd Year Entered 2009 Target Environment To support the launch of New Extra Ice Mints in Multiple Grocery, Forecourt and Impulse chains, targeting placement in high footfall areas of the store, including near checkouts and the confectionery aisles. The FSDU was specifically designed to repl.... [More] Materials Working with our agency there followed a period of 3 months in developing the look and feel with various designs and prototypes being explored. The final approved prototype was just the beginning, as various print techniques were then explored to fin.... [More] Objectives The FSDU also formed part of a larger campaign including:CTU'sIn-store media (BP, Esso, Total, Shell and WHS Travel)Consumer PR - target audience magazinesSamplingTV - Hollyoaks identsAll elements of the wider advertising programme were 'live' betwee.... [More]

Entry Title Tayto Toobz Gravity Fed Unit Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name Print and Display T/A P+D Client Company Name largo Foods Year Entered 2009 Target Environment In-store Solution.Tayto Toobz Units were produced to support the launch of Tayto Toobz in key distribution channels - multiples, forecourts, symbol groups and smaller independents. As P&G is the key player in the Tubes market, it was very important f.... [More] Materials As with any POP unit produced by Print and Display an intial, detailed client briefing meeting was arranged. The rational behind these meetings in to assertain a clear understanding of client side criteria, what exactly the key client objectives are,.... [More] Objectives Background:The Irish crisps and snacks market, valued at an estimated _207 million per annum* grew by almost +4 %* over the past year. It remains one of the very profitable FMCG categories for all retailers. Tayto, Ireland's Number 1 brand secures it.... [More]

Entry Title TUC Craks FSDU Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name Print and Display T/A P+D Client Company Name Jacob Fruitfield Group Year Entered 2009 Target Environment The TUC "Crak" units were key to the launch of the brand in Multiple, Symbol group and other major players in the FMCG sector. [More] Materials As this was a new product, it was crutial that a very detailed brief was generated from the outset. Print and Display employed it's tried and trusted systems to ensure that not only were the client's expectations met, but were indeed exceeded.Having .... [More] Objectives Objective:To create a unit that could be placed in a variety of locations instore, as a stand alone or as part of a multi unit display across the various players in the FMCG sector. The unit was also required to high light the TUC Craks brand using v.... [More]

Entry Title Nestle Randoms Standee Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name SCA Hygiene Products UK Limited Client Company Name Nestle Rowntree Division Year Entered 2009 Target Environment This particular entry had a very specific target retail environment - cash & carry's. The client had selected this type of outlet because it needed retail buyers to be fully aware of and on board with this NPD from the start. The standee would be pla.... [More] Materials The standee was constructed from corrugated N-Flute board. It requires no assembly and simply unfolds to become a stunning & bold POS unit providing a simple and practical solution.Unlike other standees or totems that require elastic bands to enable .... [More] Objectives The brief from Nestle required a standee that met with functional & constructional requirements that met with their strict sustainability policies. The standee also had to have an exceptional high quality print that gave instant impact.The solution w.... [More]

Entry Title Walkers'Do Us A Flavour' Impulse Hopper Display Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name Smurfit Kappa Display UK Client Company Name Pepsico Year Entered 2009 Target Environment The entry target environment was extremely broad, ranging from garage forecourts to Boots and Superdrug.The unit was designed to be fully flexible in its placement. Utilising one structural design we were able to place the unit in a number of impulse.... [More] Materials Clay coated 'EB' flute digitally printed.430 micron Die cut Pentaclear hoppers1000 micron Solid board digitally printed hopper insertsAll parts were die cut with the back structure and front panel glued together. The glued panels, flat hoppers and in.... [More] Objectives The objective brief for this project was to identify the key areas in a range of retailers that currently are not being utilised and then to develop a unit to be placed in a number of those alternative sitings.CRP identified a number of high footfall.... [More]

Entry Title Walkers Do Us A Flavour Phase 2 - Stackers & 5th Pallets Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name Smurfit Kappa Display UK Client Company Name PepsiCo UK and Ireland Year Entered 2009 Target Environment Stackers were targeted at impulsive locations from corner shops to Supermarkets.Fifth pallets were sited in grocery and convenience stores as secondary promotional displays. [More] Materials Corrugated cardboard construction. 6 Colour high quality post print Flexo with a water based gloss varnish.Automatic die cutting on all components and automatic gluing utilised on glued components.Finished goods are backhauled from us offering cost &.... [More] Objectives 1) Stackers3 case stackers contain 3 cases of impulse pack products and are focused on impulsive purchase high traffic flow locations across both impulse and grocery / convenience accounts.2) Fifth pallets4 case fifth pallets are used to support Walk.... [More]

Entry Title Mars Multibrand SRP Glorifier Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name Smurfit Kappa Display UK Client Company Name Mars Chocolate Year Entered 2009 Target Environment This unit was design to utilise a large shelf fixture space within Wilkinsons. The objective was to site a range of Mars products in their SRP packaging, positioning them to highlight the product whilst creating a large and impressive in store theatr.... [More] Materials Die cut EB flute clay coated fibre board construction, screen printed 1 colour.2000 micron solid board digitally printed graphic panels reverse screen printed.The unit was collated and delivered flat packed in a corrugated outer for final assembly an.... [More] Objectives Key to the success of this promotion was the utilisation of the available space within Wilkinsons and the creation of as much in store theatre as possible. The objective was to merchandise as many different SRP packs of Galaxy and Maltesers product, .... [More]

Entry Title Tesco Clubcard 'Double-Up' Backdrop Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name The Delta Group Client Company Name Tesco Corporate Marketing Year Entered 2009 Target Environment The unit was designed to be positioned in the foyer area of Extra stores. The creative aspect of the unit tied in to the main Tesco Corporate "Clubcard double up" campaign, as conceptualised and rolled out to all elements by Lick Creative (part of Th.... [More] Materials The unit was screen printed double sided on to foamex. The large panels were die-cut to shape. The wings of the unit were attached via rivets, and leaflet dispensers produced out of clear PVC. [More] Objectives The unit was designed to be an intrinsic part of the in-store "Clubcard double up" campaign. The campaign was deemed high profile by the Tesco Marketing team, and the ultimate aim of the brief was to increase customer participation in Clubcard activi.... [More]

Entry Title Tesco Direct Catalogue Browser FSU Category 5. Grocery, General Merchandise Products and Snack Products - Temporary Display Company Name The Delta Group Client Company Name Tesco Direct Year Entered 2009 Target Environment The Direct Browser unit was designed as a temporary stand for displaying Tesco Direct catalogues (or "browsers" as known internally) in all Tesco stores with Direct desks. It was used to complement the existing permanent browser points in store, whil.... [More] Materials Main body of the unit - corrugated EB flute.Cladding - 5mm foam PVC. Clear A4 pocket attached with self adhesive tape.Fir Tree plastic fixings and foam tape were used for assembly.The metal clamps were supplied. Any parts that were printed were scree.... [More] Objectives It was imperative that the unit was designed to be not only eye catching, but also highly durable when in store. The catalogue, especially when laminated, has a considerable weight and the metal clamp used to hold the catalogue in place also added to.... [More]