About the design...
Q. Why did you design it this way?
My design is tailored to a smaller brand that can’t spend excessive amounts of money on a traditional pop-up. With this design, the pop-up is cheap to maintain as it is a very simple construction made from simple and accessible materials. It is built on a trailer and therefore it can be reused several times in different locations. The pop-ups' ability to be used more than once and the material simplicity also makes this design a lot more sustainable compared to other traditional pop-ups.
Q. Who is it targeted at?
The user interacting with this pop-up is either someone on their commute to or from work on their bike, or it could be someone that has been considering going electric but finds the concept too overwhelming or intimidating. For the commuter, going electric is beneficial in multiple ways. Compared to the Tfl it is cheaper and more sustainable, and around central London often faster too. For the commuter that already bikes to work, going electric just makes the process easier and less stressful. With this kind of pop-up, the conversion can take place right there and then.
Q. What type of stores would it go in?
As it is a pop-up mainly targeted at commuters, it makes the most sense to place it close to a station around central London. However, it needs quite a lot of space to be deployed so a park is ideal, Potter’s Field is a good example of this. Close to London Bridge and seen from far away next to the Thames and Tower Bridge is great for commuters to see from far away. And as the pop-up is fully adaptable to different environments, being modular and easily moved on the trailer hitched to a car, the location isn’t limited to central London. This could easily reach people outside of London who commute longer journeys on their bikes, ideal for an electric conversion kit.