- Food & Drink (consumable items)
- Cosmetics (make-up, fragrances, hair care items)
- Fashion (clothing, footwear, sports, jewellery, and apparel)
- Entertainment & Leisure (technology, toys & gaming, cinema, and other leisure activities)
Entries are typically a freestanding unit, shelf-based displays, pop-up shops or whole store takeovers examples of which can be found in the Entry Guide.
The briefs are all the same:
”Design a WOW! piece of retail display, explaining what it is and why it’s WOW!”
The top 5 entries will be invited to present their concepts to a panel of agency and brand professionals to pick the winner.