Each POPAI Award entry will need the following information:
Entry title (max 5 words)
Photographs/Video
Case study information - answers to the following case study questions, depending on the category you are entering.
Main questions (Categories 1-16 and 23)
Q1. Sometimes judges find it difficult to separate display(s) to be judged from the wider retail environment. With this in mind please itemise what is included please itemise what is included in this entry.
Q2. What is the entry's targeted retail environment?
Q3.
Why were the materials and manufacturing
processes in this entry chosen?
Q4. What were the marketing objectives?
Q5. Describe how the entry acheived its marketing objectives overall:
- Describe if it was part of a wider marketing campaign
- In situations where displays are done for reasons other than sales, document how displays met goals, such as in breaking into accounts and reinforcing brand awareness
- Submit measurable sales increases if documented by client
- Demonstrate the cost versus value of display
- Demonstrate the number of displays ordered versus the number which obtained placement
- Describe any tie-in with other marketing channels
Production date
Production run quantity
Unit price to client (£) (for judges eyes only)
Proof of Shipment
Special questions (Categories 17-21)
17. Sustainability
Q1. Practices employed in the design stage of the project that reduced the environmental impact of the display?
Q2. Materials used and how the production process helped reduce the environmental impact?
Q3. How have changes made to the physical infrastructure impacted upon production, such as reduced utility consumption, reduced wastage/waste treatment and improved process control.
Q4. How has the supply chain included in the process driven environmental efficiencies?
Q5. Describe the role that installation and fulfilment played in reducing the environmental impact and how changes in practices were employed.
18. Campaign & Experiential
Q1. What is the entry's targeted retail environment?
Q2. List materials and construction processes used in manufacturing
Q3. List the channels/ mechanics that were employed and how they were integrated logistically and creatively
Q4. What role did P-O-P play in the campaign?
Q5. How was the success of the campaign measured against objectives set?
Proof of shipment
19. Shop in Shop and 20. Flagship & Store
Q1. What were the objectives behind the store concept?
- What were the main elements of the brief, e.g.enter new market/ grow market share/ revitalise brand / brand positioning etc?
- What insight & strategy was employed in the development of the concept?
- What was the budget and scale of the project?
Q2. How were the objectives met and what were the results?
- Detail any problems or challenges faced and how they were overcome
- Give any details of particular design features
- Explain how performance was measured
Number of stores
Store cost (£) (for judges eyes only)
Proof of shipment
21. Insights (NEW FOR 2018)
Q1. Describe the challenge or opportunity requiring shopper insight. What were the
objectives?
Q2.
Describe why the insight methodology was used.
Q3.
What impact did the insight results have on the end project/ campaign/ work?
22. Installation
Q1. Summarise
the 3 key elements of the project that you believe are the most important.
This is your chance to succinctly highlight the most noteworthy elements
of the project – to help the judges focus on them throughout the remaining
questions.
Q2. What
were the project objectives and how did you interpret these?
Were you
supplied with a clear brief? What level of interpretation was involved? What elements
of your tender or proposal do you think stood out?
Q3. Describe
the planning process, highlighting challenges and how they were addressed.
Did the plan have to be altered during the project?
Q4. List
the project complexities, giving a brief description of each.
Q5. Describe
the single most complex element of the project.
For example, complexities of scale, technical constraints, shopper
technology integral to the display, international factors, diversity of retail
estate.
Q6. What
specialist resources were involved in the project? How were these evaluated and monitored?
What technical skills were required to complete the project? Detail any
training involved. Were there any infrastructure issues? How was the project
supported?
Q7. What
factors arose during the lifecycle of the project that may have affected the timescales
and how were they overcome?
What were the critical timings involved and how challenging were they?
How did they impact on the project? What systems and processes were put in
place to deliver within the timescales and how were they managed?
Q8. Taking
into account the project objectives from question 2, what measures were put in
place to monitor the performance of the project and what were the results?
Describe how both client-led and internal measures enabled effective
performance management.
Q.9 What
specific challenges, issues and considerations did you deal with during the project,
that the judges should pay particular attention to?
Bolt-on Categories
Innovation
Judges will seen the main entry in addition to the question:
Q1. What are the main features of the entry which
you believe make it innovative?
Sustainability
Q1. Practices employed in the design stage of the project that reduced the environmental impact of the display?
Q2. Materials used and how the production process helped reduce the environmental impact?
Q3. How have changes made to the physical infrastructure impacted upon production, such as reduced utility consumption, reduced wastage/waste treatment and improved process control.
Q4. How has the supply chain included in the process driven environmental efficiencies?
Q5. Describe the role that installation and fulfilment played in reducing the environmental impact and how changes in practices were employed.
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