Designing for Connection: How Customer-Centric Thinking Shaped Tirlan’s Unique Store Experience
- Understanding the Customer First – Creating a clear distinction between trade and retail customers to create a cohesive experience.
- Creating a Distinctive Brand Experience – The role of signage, materials, and layout in reinforcing Tirlan’s brand identity and making it stand out.
- Collaboration for Success – Working with local stores to establish a sense of community and local identity in each store.
Peter Rigney, Founder and Creative Director, Rigney Forge
Grace O'Dwyer, Head of Customer Experience, Tirlán