Digital In-Store Trends Webinar

The role of digital in-store has never been a hotter topic in the world of retail planning & shopper campaigns.

Listen to the podcast where POPAI and a panel of experts explore trends in digital executions and what the immediate future might hold for retail.

Whether you are considering the use of digital signage, gesture, NFC, QR, mixed reality or any other digital in-store application, this podcast is for you. 

A whistle-stop tour of some of the top discussion points that are raised in the planning and execution phases of digital in-store, with the audience encouraged to fire over questions to our experts. Topics covered:

• Building a business case
• Emerging tech
• Stakeholder engagement/ management
• The total cost of ownership
• Content
• Measurement
• Interactivity
• Impact of COVID

Pixel Inspiration

Panellist: 

  

Natalie Woodall, Head of Client Services

 

Media Zest

Panellist:  

Geoff Robertson, 
CEO

Beaver Trison

Panellist:

Peter Critchley,
CEO

Scala

Panellist:

Darren Cremins, Senior Sales Director UK & Ireland 

Samsung

Panellist: 

Damon Crowhurst,

Display Head

Listen to the podcast: