Retail Experience Conference

Innovating the retail space to create a brand experience

• Maximising the impact of a mid-mall retail environment
• Using experiential to immerse shoppers into our content
• Creating meaningful conversations and showcasing the product in a way that only Sky can

Fran Scorer (Retail Marketing Controller, Sky UK)

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Barkers for Dogs from concept to creation

• Where did the idea come from
• How did we go about shaping the opportunity and create the brand
• How did we bring it alive and deliver it to the high street and customer

Caroline Norbury (Head of Store Proposition, Pets at Home)

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Automotive retail experience

• Why is Automotive Retail changing
• How do we meet and exceed customer expectations
• What does a great ‘Experience' look like

Nikki Rooke (Head of Corporate Communications, Events and Sponsorship, Volvo) and Ben Taylor (Retail Experience Director, TRO Retail)

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O2: Reinventing the retail experience

• Why and what needed to change?
• A new approach to experience and service
• What does success look like?

Martin Jordan, Head of Franchise and Operations, O2) and Elise Holmes (Design Team Leader, Dalziel and Pow)

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Designing where it’s made and where it’s sold

• Exploring how international brand Amouage ‘travels’ and how the experience subtly adapts to each new store’s location
• Developing a new Factory and Visitor Centre experience in Oman and charting the brand’s journey from Muscat to Rome, via Kuwait
• Understanding Amouage’s customer interfaces with the brand – the factory, visitor centre, retail and the online experience

David Crickmore (CEO, Amouage) and Raj Wilkinson (Creative Director, JHP)

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Christmas at Liberty of London

• Creating eye-catching retail experiences at the busiest time of year
• Developing a heritage brand to ensure it stays unique, with a sense of splendour 
• Surprising and delighting shoppers - old and new 

Liz Silvester (Head of Visual Identity, Liberty)

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The role of senses in building human-centred customer experience

• What is human-centred customer experience?
• 95% of human decisions are subconscious
• The powerful influence of senses on consumers’ subconscious minds

Kate Nightingale (Consumer Psychologist, Style Psychology)

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