Retail Marketing Conference 2017

Mamas & Papas: Creating a more engaging brand experience

• Why and what needed to change?
• Creating a more engaging and relevant brand experience for Millennial parents
• The results and what’s next for M&P

Jonathon Fitzgerald (Co-CEO, Mamas & Papas)
David Dalziel (Creative Director, Dalziel & Pow)

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EE interactive brand experience

• How to stand out in the competition
• Utilising digital technologies to encourage shoppers to engage
• What results has the project delivered?

Russell Smith (Channel Marketing Manager, EE)
Ivana Kosorok (Senior Account Director Vividbrand, Publicis UK)

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Live analytics - empowering marketing campaigns and improving the customer experience

• Driving innovation - Western Union’s move to digital POS in-store and its impact in America and Europe
• Measuring the impact of Western Union’s POS marketing campaigns using real time facial and behavioural analytics
• What can the data deliver and how can it be integrated into a large business so it can be effectively used?

Craig Donovan (Senior Manager Vendor Relations, Western Union)
Peter Ward (Director, Shoppar)  

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Connecting the connections - the smart world

• Educating shoppers in the increasingly crowded space of smart/connected devices
• Working with retail partners to create the best solutions
• Brands working collaboratively to achieve common objectives

Jen Anderson (Consumer Channel Marketing Manager, Philips Lighting)

Tabitha Morton (Head of Integration, Yale)

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Developing and launching a new branded food and beverage retail concept - an update   

• Creating the concept - What? Why? Who? How?
• Communicating to consumers
• Our journey so far and key learnings

Brian O’Casey (Founder, Off Beat Donut Company)

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• understanding the diverse shopper
• adapting to and embracing retailer strategies
• best practice in the category

Lisa Hill (UK POS and Shopper Activation Manager, Beiersdorf)

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• Challenges in Electric Vehicle retailing
• The current marketplace
• EV experience store
• Where next?  

James Jean-Louis (Group Commercial Director, Chargemaster)

Ben Taylor (Retail Experience Director, TRO)

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Panel Session: Trends in Convenience

Nick Widdowson, Merchandising And Creative Controller, Unilever

Debbie Robinson, Managing Director, Spar UK 

Anish Keshwara, Independent Nisa Retailer

Charles Whitehead, Client Manager, HIM Shopper Research & Consulting

Andy Bodley, Print & Distribution Manager, Instore Marketing, Boots 

Lisa Hill, UK POS and Shopper Activation Manager, Beiersdorf

Steve Lister, Head of Innovations and Sustainability, Charterhouse

Mike Brown, Business Development Director, InContrast