From Colour Hell to Colour Help
Understanding the audience
- Driving change through understanding the diverse needs and wants of trade, DIYers and consumers
Creating a point of difference
- An insight-led approach to elevating the design, experience and communication
The retail reality
- From a proof-of-concept to a scalable rollout, how we optimised engagement and conversion
Sarah Skeete, Account Director, Outform
Hannah Abbasi, Head of Insight & Strategy, Outform
Huw Arthur, Channel Marketing Manager, Crown Paints