Shopper Marketing Essentials

SHOPPER MARKETING ESSENTIALS OVERVIEW

10AM - 10:45AM

VM & DISPLAY SHOW, BUSINESS DESIGN CENTRE, LONDON

The shopper and behavioural science

Helicopter view of the key aspects of shopper behaviour that define how shoppers engage at the point of purchase; the importance of leveraging behaviour science to grow sales. 

Shopper-led design

The power of key visuals and point of sale design considerations, including the primary message hierarchy; call-to-action design. 

The role of POP within the shopper marketing framework

Snapshot of the primary and secondary role of P-O-P within the shopper marketing framework; executing brand objectives at the point of purchase. 

Measurement & effectiveness

An overview of setting key KPIs and performance indicators to determine the impact of P-O-P campaigns on the shopper; evaluation, ROI & other metrics to consider.

Nick Widdowson, Training & Education Director, POPAI UK & Ireland