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Amy Morley
Operations Director, Momentum Instore
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Martin Reid
Innovation Researcher, GDR Creative Intelligence
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Kyra Oates
Head of Events, Benefit
Ian Irving
Strategy Director, Breed
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The presentation will demonstrate how Camelot & Momentum Instore have delivered Europe’s largest retail installation programme.
We will focus on the complexity of launching a retail marketing campaign into 37,000 stores in just 5 months, Camelot’s objectives, the ‘must-haves’ for successful implementation including sharing best practice and the challenges we encountered and subsequently overcame.
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The retail landscape is plagued with generic communications and uncovering solutions to respond to customer's real-life needs and expectations.
But innovative brands are re-thining their service channels, mastering the art of conversation and even taking polarising measures to give their values a stronger sense of originality.
From social media through to the in-store shelf, brands are defiantly being themselves to persuade customers to change their preconceptions.
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- The savvy shopper
- Rise of the social economy
- Let's get phygital in 2016
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