How to plan and create customer centric retail communications and experiences by B&Q
This presentations looks at how to plan and create customer centric retail communications and experiences.
It covers:
- Understand the customer journey
- Establish design principles
- Measure results
Originally presented by Chris Gilroy, Head of Retail Marketing at B&Q at POPAI Shopper Seminar 26th April 2018.
Sorry, this document is only available to members. If you are already a member, login here.
Contact us for details on membership and becoming a member.