Author: B&Q
Document Type: Presentation
File Size:
Publication Date: 27 April 2018
This presentations looks at how to plan and create customer centric retail communications and experiences.
It covers:
- Understand the customer journey
- Establish design principles
- Measure results
Originally presented by Chris Gilroy, Head of Retail Marketing at B&Q at POPAI Shopper Seminar 26th April 2018.
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