Author: L'Oreal
Document Type: Presentation
File Size:
Publication Date: 9 February 2018
The presentation looks at the power of in-store for mass cosmetics.
It covers:
- Changing face of merchandising
- Creating new shopper experiences
- Challenges of being fresh
Originally presented by Ash Dayal, Head of Merchandising, L'Oreal at POPAI Retail Marketing Conference on 8th February 2018
NOTE: There is only a member version of this document available. To access this login and/or become a POPAI Member.