Jameson Connected Bottle Campaign by Irish Distillers Pernod Ricard

In the Spring of 2017 Jameson ran a ground breaking campaign in Ireland which blurred the lines between digital and retail.

This presentation covers the objectives of the campaign, how it was implemented and the results. 

Originally presented by ?Simone Kelly, Jameson Brand Manager, Commercial Ireland for Irish Distillers Pernod Ricard at the Irish Shopper Seminar on November 2nd 2017.