A Collaboration Built on More than Cake: M&S' Sponsorship of Macmillan Cancer Supports' World's Biggest Coffee Morning by M&S and Macmillan Cancer Support

This presentation looks at M&S' Sponsorship of the World's Biggest coffee morning.  

It covers:

• A different approach to commonplace marketing through a meaningful and commercial collaboration
• Multi-channel activation engaging customers before, during and after the World’s Biggest Coffee Morning
• Growth of partnership since 2010, raising more than £12m for Macmillan

Originally presented by Siobhan Clarke, Senior Partnership Manager, Macmillan Cancer Support & Josh Clark-Ward, Assistant Brand Manager, M&S on 8th February 2018