Cause and Effect: brands can become the trusted choice by doing good by GDR Creative Intelligence

Originally presented by Lamorna Byford, Innovation Researcher at GDR Creative Intelligence at the December Shopper Seminar on the 1st December 2016 in London.

The global consumer landscape is changing with a new generation coming of age, one that cares about the implications of its purchases. These shoppers are seeing their spending power grow, with an increasing number of brands able to satisfy their issue-driven decision-making. 

This presentation looks at a number of retailers who are attracting these shoppers: The Body Shop in Canada, Harris Farm Markets in Australia and 7-Eleven in the Philippines.