Creating stand-out and consideration in a category no-one wants to shop by Blue Chip Marketing

A presentation about the Bodyform On-Pack promotion that won a POPAI Award in 2016 in the Temporary Grocery, Convenience & G.M category. 

The presentation covers: 

• The challenge for Bodyform
• The brief
• The solution - integrated through the line
• Client and trade response
• The results 

Originally presented by Jess Harper, Account Director at Blue Chip Marketing at the Shopper Seminar on the 22nd September 2016 in Manchester.