The role of senses in building human-centred customer experience by Style Psychology

Originally presented by Kate Nightingale, Consumer Psychologist at Style Psychology on the 3rd November 2016 in Dublin.

The role of senses in building human-centred customer experience:  

• What is human-centred customer experience?
• 95% of human decisions are subconscious
• The powerful influence of senses on consumers’ subconscious minds