Developing and launching a new branded food and beverage retail concept - an update by Offbeat Donut Co

Originally presented by Brian O'Casey, Founder of Offbeat Donut Company at the POPAI Retail Marketing Conference on 2nd February 2017.

Developing and launching a new branded food and beverage retail concept - an update:

• Creating the concept - What? Why? Who? How?
• Communicating to consumers
• Our journey so far and key learnings