Digital Shopper Workshop - Measurement (Vodafone) by Vodafone
Measuring in-store comms effectiveness
A look at in-store engagement tools to demonstrate new Vodafone TV and Broadband
service in Vodafone retail stores.
Presentation was originally given in the Measurement
session at the POPAI Digital Shopper Workshop on the 29th June 2017 by Chris Gilroy, Retail Marketing Specialist (formerly at Vodafone).
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