Unilever sound, light and movement display project by POPAI UK & Ireland

A presentation looking at the findings of a research project carried out by POPAI for Unilever looking at the effect of light, sound and movement on the effectiveness of an in-store display for TRESemmé.  

The presentation covers: 

• Project objectives
• Project team
• The display
• Methodology
• Trial results
• Key learnings
• Next steps 

Originally presented by Martin Kingdon, Director General, POPAI UK & Ireland at the POPAI Shopper Seminar on April 27th 2017.