Shifting preconceptions by GDR Creative Intelligence

Shifting preconceptions: Communicating brands in unexpected ways

• Brands are bending the rules to jolt customers into reassessing their offerings
• Mastering the double-take
• A new wave of communication that is shaking up the retail world
• Examples include unusual store fittings to controversial partnerships 

Originally presented by Martin Reid, Innovation Researcher at GDR Creative Intelligence at the POPAI Shopper Seminar on the 30th June in London.