Developing and launching a new branded food and beverage retail concept by Off Beat Donut Co

Originally presented by Brian O’Casey, Founder at Off Beat Donut Company at the Irish Shopper Seminar on 3rd November 2016 in Dublin.

Developing and launching a new branded food and beverage retail concept:

• Creating the concept - What? Why? Who? How?
• Communicating to consumers
• Our journey so far and key learnings