Winter Shopper Seminar December 2021

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Catch up on the latest POPAI events by watching a recording of the event. 

Event: Winter Shopper Seminar on 7th December 2021. 

 

Reinventing Premium Beauty at Boots

  • Creating the vision for the in-store customer experience for Premium Beauty 
  • Adapting to post-pandemic changes in shopping behaviours, and the development of the ‘Small Footprint’ beauty hall
  • Delivering the concept into stores, including fixture development, POS and store design

Presented by:

Vanessa Wilson, In-Store Experience Manager at Boots UK

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Redesigning Produce Communication

  • Driving quality perception of our produce range
  • Using digitalised formats to effectively communicate prices (which frequently change)
  • Giving customers a wow factor/ reason to visit as they enter the store

Presented by:

Alex Crowe, Head of ASDA Media Partnerships

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Global retail innovation: GDR’s view on the latest and greatest

 

Presented by:

Kate Ancketill, CEO at GDR Intelligence

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