Who buys from secondary display, and does it change shopper attitudes?
An original insight report from Shopper Intelligence.
This presentation explores how to develop a strategy for implementing secondary display:
- COVID-19 shopping habits
- Shopper demographics and their shopping habits
- Are shoppers loyal?
- What display shoppers really want
- A model for identifying the best opportunities for secondary display
Presented by Chris Adkins, Managing Director at Shopper Intelligence UK
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POPAI Awards 2021
The nominations
The shortlist for the ultimate recognition of best practice – a POPAI Award.
We’ll announce the nominations for our 2021 awards competition, meaning these successful activations & retail projects will go on to win either a gold, silver or bronze award at the prestigious POPAI Awards Dinner in October.
See the nominations
Evaluating Permanent POS
- Lobster & Ferrero - Our partnership explained
- Best in class shopper evaluation
- Evaluating permanent POS - Key challenges and how to navigate them
- Case study
Presented by Kirsty Herbert, Shopper Marketing Manager at Ferrero and Bianca Hall, Insight Director at Lobster/Shopper Media Group.
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