Emotional Brand Experience
- Today’s shoppers demand in-store experience.
- Chelsea Flower Show was a great example of truly targeting consumers in an environment where there is a relevant marriage between the event and watercolour paint. This has led Colart onto a market wide business approach to In-store experience.
Speaker: Amelia Macdonald, Head of Retail Experience
View recording here
Sustainability Journey
- Creating brand awareness around our sustainability projects.
- Encouraging shoppers to make responsible choices when purchasing in-store.
- Beyond retail: How we will measure impact and omnichannel communication.
Speaker: Carolina Gozzoli, Retail Marketing Manager
View recording here
Sky Glass: Retail, the face of Sky
- Why the channel is so important for Sky Glass & Sky.
- How we prepared the channel for Sky Glass.
- Our Sky Shops journey & what we have learned.
Speaker: Matt Price, Retail Director, Sky
View recording here
Rolling out the red carpet experience for McVities VIB biscuits
- The key insights which influenced the POS design
- How the modular approach maximised compliance and impact in-stores
Speaker: Sam Buccilli, Display Manager (mat. cover) at pladis and Anouska Kett, Marketing & Innovation Director at DS Smith Retail Marketing.
View recording here