Digital In-Store Workshop - Download

This specialist workshop was created to help shopper marketing professionals understand and navigate the minefield of how to select, strategise, plan and measure the various digital technologies available in today’s retail environment.

Session overview:

AM – Building the business case

• Shopper Engagement
• Strategy
• Planning & Execution
• Measurement

PM – Understanding the tech

• Digital Signage Hardware
• Software behind the screens
• Content
• Mixed reality & the shopper’s screen 

WORKSHOP SLIDES

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SPOTLIGHT ON DIGITAL TECH

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PRESENTATION RECORDINGS

Creating an effective strategy - big group

Planning & stakeholder management - beaver trison

Executing in-store - MediaZest

Measurement - MediaZest

Shopper engagement - Meiyume

PRESENTATION RECORDINGS

Touchless experiences - big group

Content creation - beaver trison

Content management - Scala

Developments in hardware - Samsung

Smartphones in-store - Catalyst