Developing the future of convenience - the power of testing
- Understanding the changing shopper behaviours
- Harness the power of testing and trialing formats, fixtures and layout
- Working with partners to adapt to change
- Looking to the future
Presented by:
Steve Gell, Format Equipment Development Manager at the The Co-op
Lee Broadbent, Format Identity Manager at The Co-opIona Adams, Format & Development Programme Manager at The Co-op
Supported by YourStudio
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Understanding the digital opportunity.
- Best in class evaluation approaches for digital media
- Performance benchmarks
- Case study examples
Presented by:
Stephanie Mewse, Shopper Insights Controller, pladis
Leanne Naughton, Business Director, Lobster
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Understanding the effectiveness of POS display in store.
Presented by:
Martin Baptie, Shopper Intelligence
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