Skincare, Health and Beauty - Temporary Display

Entry Title Radox Smoothies Category 13. Skincare, Health and Beauty - Temporary Display Company Name Client Company Name Sara Lee Year Entered 2009 Target Environment The Radox Smoothies FSDU and surrounding campaign had to suit a lot of different retailers and retail environments. FSDUs, barkers, wobblers and shelf trays were created to be sited in both grocers and health and beauty specialists. The campaign ran .... [More] Materials E'flute corrugated & white priplak. The FSDU was produced using screen process in 4 c/p + UV varnish. The supporting POS was produced using a mixture of litho, digital & screen printed processes. FSDU were despatched out as assembled units fully lade.... [More] Objectives Following an extensive successful ATL campaign to introduce the launch of the new Radox Smoothies shower range, bezier group was commissioned to develop and adapt the key creative to maximum effect for a POS campaign within key high street retailers..... [More]

Entry Title Nivea Visage Expert Lift Skincare Launch Category 13. Skincare, Health and Beauty - Temporary Display Company Name Client Company Name Beiersdorf Year Entered 2009 Target Environment High Street Boots and Superdrug [More] Materials Materials used - card, vac forming, PETG, mirror board and print.Construction processes - die cutting, print and vac forming [More] Objectives As the most premium range in the Nivea Visage brand portfolio, Expert Lift was a huge priority for the brand team and a global champion launch for the International business. The in-store presence of the POS generated the buzz and theatre required to.... [More]

Entry Title Motilium 10 Pharmacy Product Launch Category 13. Skincare, Health and Beauty - Temporary Display Company Name Client Company Name Johnson & Johnson Year Entered 2009 Target Environment High Street Pharmacy London regional flagship stores [More] Materials Card, VF and print [More] Objectives Describe how the Entry achieved its marketing objectives overall +132% sale increase vs previous year in Boots EPOS sales Motilium now has the #1 position in Pharmaceutical upset stomach remedies market moving up 11% and overtaking the market leader .... [More]

Entry Title Nicorette Inhalator Free Standing Unit Launch Category 13. Skincare, Health and Beauty - Temporary Display Company Name Client Company Name Johnson & Johnson Year Entered 2009 Target Environment High Street Pharmacy [More] Materials Card and Litho Print [More] Objectives The Entry achieved its marketing objectives overall by: +288% sale increase vs previous year in Boots (EPOS sales 29/12/08-08/03/09) Inhalator generated over £2M sales this Quit Season Inhalator has contributed to consolidating our #1 position in OTC.... [More]

Entry Title Lynx 360 Shipper Category 13. Skincare, Health and Beauty - Temporary Display Company Name StormDFX Ltd Client Company Name Unilever UK Ltd Year Entered 2009 Target Environment This POS was produced to be placed in a multiple grocery retailer (Morrisons). They required a display that could hold 3 Lynx NPDs that would work on a small footprint and require minimal effort at implementation stage.Also of signifance to the brief.... [More] Materials Main body of these units was produced entirely from 100% recycled EB flute material that at the end of its store life could then be crushed and recycled. Euro hooks were used to hold Lynx bullet. The euro hooks could be retained by stores for use at .... [More] Objectives We met the objectives of this brief to produce an eye catching POS display, providing the 'wow' factor to raise awareness and promote trial of 3 new Lynx variants in a grocery environment. This was a full price feature so without a promotional pull t.... [More]