Entry Title |
7Up Free Natural Wonders |
Category |
3. Alcoholic and soft drinks |
Company Name |
TPI - The Printed Image |
Client Company Name |
Britvic Ireland |
Year Entered |
2009 |
Target Environment
Supermarkets - Supervalue, Londis, Dunnes, Centra and SuperquinnBrief from client was tocreate a display kit to highlight the 7UP natural wonders of the world campaign in store [More]
Materials
Card Dispenser - 170gsm mounted onto E Flute - LithoSel Strips - 200gsm - LithoWobblers - 300gsm art - LithoSkinny Posters - 170gsm Art - LithoShelf Separaters - 800mic printline - LithoStickers - SA permanent Paper - Digitalhex units - EB Flute - Sc.... [More]
Objectives
These POS kits intergrate extremily well with all other media for this campaign - from TV to Radio and Print same colours, branding etc - the kits were placed in store to coinscide with the timing of the TV ads.all Kits ordered were placedalthough we.... [More]
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