Digital Content

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Entry Title	Nokia Maps Retail Video
Category	Digital Content - Single Clip
Company Name
Client Company Name	Nokia
Year Entered	2008

What is the technical specification of your entry?

The Nokia Maps Retail Video is a 60 second motion graphics loop that was designed to be played at branded Nokia stores and Nokia Preferred Partner (NPP) retailers in the UK and globally. It needed to play back on a range of hardware from small LCD panels integrated into Nokia "Flex bay" units to larger (40"+) plasma/LCD screens. It was also integrated into interactive touch screen displays at retail. The content was designed in 16:9 ratio.The primary version is English language but it is also designed as a text-less version so that it can be localized around the world. The content is designed to work with or without audio as that cannot be guaranteed in all retail locations. Limited assets and budget meant that the piece was created using existing static lifestyle photography and 3D elements created from scratch (icons, 3D phones). This was created in Maxon Cinema 4D and Adobe After Effects.
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Entry Title	The TechGuys In Store Re-Launch
Category	Digital Content - Single Clip
Company Name
Client Company Name	Dixons Stores Group International
Year Entered	2008

What is the technical specification of your entry?

To promote PC World's TechGuys service a programme of promotional messages were created. The final clips were delivered by QM media players to a 63" Samsung Plasma screen set above the TechGuys counter and a 26" counter-top screen. The content was encoded at 1024x576 in h.263 compressed DivX with an AVI wrapper. The programme was also encoded as a Windows Vista screensaver to be played by all the display laptops in store and supplied on CD with an installer package.Artwork references for the TechGuys characters were supplied by the client. The challenge was to take simple drawings and to imbue them with life and character. Further 'characters' were also created to compliment the existing stick men including the PC towers, the virus bugs and the cat. These assets were created in Adobe Illustrator CS3 and Adobe Photoshop CS3.The characters were composited in Adobe After Effects CS3 using a variety of techniques. The Puppet Tool was critical in achieving fluid character animation The anim....
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Entry Title	Mobile Broadband
Category	Digital Content - Single Clip
Company Name
Client Company Name	Hutchison 3G UK Ltd.
Year Entered	2008

What is the technical specification of your entry?

IntroductionTo promote 3 Mobile's new Mobile Broadband dongle and service a dedicated sequence was created. The final sequence was delivered by Cabletime Mediastar Evolution media players to three 42" Sony LCD screens in new format stores and ten 4x3 LCD panels in old format stores across the network of 220 3 stores.This amounted to over 600 screens displaying the content every day. . A revised version of the content is still playing in 3 stores today.Content deliveryContent for the old format stores was delivered via USB memory key. The Mobile Broadband sequence was scheduled with other content to appear both staggered across the ten-screen setup and across all screens simultaneously. The 4x3 version was reframed and rendered out separately, rather than cropping or letterboxing the 16x9 original.The new format stores sequence was delivered over IP from 3's server to stores and was distributed to 1-3 dedicated screens per store for play-out.All content for Cabletime players was compres....
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Entry Title	Carphone Warehouse Multimedia Bar
Category	Digital Content - Single Clip
Company Name
Client Company Name	Nokia
Year Entered	2008

What is the technical specification of your entry?

The Multimedia Bay included four "pods" to demonstrate multiple Nseries devices. Each pod consisted of three LCD screens of differing sizes (15", 10" and 6") with content synchronized across them. Additionally, each pod hold a live handset with interactive demo content running. Each pod had its own attract loop, highlighting the features and benefits of that device and encouraging consumer to come and investigate further. When at the device "pod", the consumer is then able to choose one of four physical buttons to tell them more about the key experiences of the device. Again, on clicking the button, content is synchronized across the three LCD screens.
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Entry Title	London Luton Airport
Category	Digital Content - Single Clip
Company Name	Working Solutions(Creative IT) Limited
Client Company Name	London Luton Airport
Year Entered	2008

What is the technical specification of your entry?

Content Creation and Interactive user interface all created and designed by our in house design and technical teams.Content loaded onto three new large format LCD kiosks (supplied by our partner).Each LCD kiosk houses 40 inch screens installed "air side" (Air side - located through Passport control in the waiting area).Screens powered by our software application and remotely controlled from a central "hub" at the airport.
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