Entry Title |
Morrisons Evening Snacking |
Category |
16. Installation |
Company Name |
CJ Retail Solutions |
Client Company Name |
PepsiCo UK Ltd |
Year Entered |
2008 |
Target Environment
Morrison's Grocery, Crisps and Snacks [More]
Materials
Mild steel fabrication for main frame, arms and shelf fronts.Graphic panels constructed from high impact polystyrene [More]
Objectives
Evening Snacking was the mechanism within the category however over recent months it had slowed down as the occasion and category lost some of it's thrill. The role of PepsiCo was to bring growth back with some exciting news and innovation. It was id.... [More]
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