Entry Title |
Coinstar Consumer Programme |
Category |
15. Stationery, Office Supplies, Financial and Other Services |
Company Name |
Kesslers International Limited |
Client Company Name |
Coinstar Ltd |
Year Entered |
2008 |
Target Environment
Spar RetailersNominated Multiple chainsSelected independents Mills Retailers [More]
Materials
Steel dye bond Wire/metal paperwork Extruded ticket strip Litho print [More]
Objectives
The merchandising display's objective was to break Coinstar's new concept, of a card that allows cashless transactions into the consumer market. The unit was designed to have strong visual impact to entice consumers at the point of purchase. Each car.... [More]
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