Entry Title |
Nivea Oxygen Launch |
Category |
14. Skincare, Health and Beauty - Temporary Display |
Company Name |
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Client Company Name |
Beiersdorf UK Ltd |
Year Entered |
2008 |
Target Environment
Boots [More]
Materials
FSDU:MDF baseInner tube was reverse printed styrolux with a lustre to match to packPETG wrap - litho printedMirror styreneWe also produced cubes, hanging banners, factices, posters and shelf toblerones to support the launch. [More]
Objectives
The FSDU took strong cues from the ATL execution (oxygen bubbles, visual, and strap line) and brought the energy of the brand in store. Such was the strength and creativity of the execution that it helped re-positioned Nivea from a tradition and safe.... [More]
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