Entry Title |
Asda Health & Beauty Project |
Category |
13. Skincare, Health and Beauty - Permanent Display |
Company Name |
HL Display (UK) Ltd |
Client Company Name |
Asda Stores Ltd |
Year Entered |
2008 |
Target Environment
For this project specifically for Health and Beauty plus Pharmacy areas [More]
Materials
Live Edge 5mm acrylic with some magnetic tape is used for the main unit with a PVC extruded brand rail at the front. The acrylic is CNC routed, bent, flame polished and then glued into position.Separate PVC extruded brand rail for separate health & b.... [More]
Objectives
The project started in April 2007, we trialled the brand strip and hotspot in September 2007 and roll out commenced November. The product was liked so much that Asda decided to roll the same kit out to the Pharmacy area of store, and are now also loo.... [More]
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