Hair Products and Fragrances

Entry Title TWISTED SISTA Category 12. Hair Products and Fragrances Company Name Client Company Name URBAN THERAPY PRODUCTS LIMITED Year Entered 2008 Target Environment Superdrug stores. [More] Materials PlasticCardPrint [More] Objectives Pure Point of Purchase Limited, was appointed by Urban Therapy to assist in their requirements for an in-store promotional display. The brief was to create a display to highlight the new band Twisted Sista. The unit was to actively promote the youthf.... [More]

Entry Title Valentino Rock & Rose FSDU Category 12. Hair Products and Fragrances Company Name Client Company Name Procter & Gamble Year Entered 2008 Target Environment Debenhams [More] Materials MDF spray paintedBlack acrylic with foil blocked logosVaccum formed styrene panels Powder coated metalwork sub structure frame [More] Objectives The main objective was to promote Rock n Rose as a launch whilst providing showstopping presence in store, using elements of brand equity.The creation of the floor furniture drew from the boudoir feel contained within the above the line imagery of su.... [More]

Entry Title Davidoff Adventure Counter Top & Apron Category 12. Hair Products and Fragrances Company Name Client Company Name Coty Prestige Year Entered 2008 Target Environment Boots [More] Materials Vacuum formed styreneArtificial grassReal wood logsCardboard [More] Objectives The promotional execution drew heavy influence from textures contained within the above the line imagery and extracts from the TV series.The display was designed to form a progressive backdrop to the carefully designed product packaging. The idea bei.... [More]

Entry Title Cacharel Mother's Day FSDU Category 12. Hair Products and Fragrances Company Name HL Display (UK) Ltd Client Company Name L'Oreal (Luxury Products) Year Entered 2008 Target Environment Mid floor in the cosmetics area of John Lewis, House of Fraser, Debenhams and large Boots stores [More] Materials MaterialsManufactured in steel and acrylicProcesses usedPowder coated steel construction with vinyl cut logos and lettering. Base incorporates screen printed clear acrylic panels. [More] Objectives BriefTo develop and manufacture an eye-catching floor standing display to promote and merchandise two different Cacharel fragrances for a Mother's Day promotion. Units were required to display a free promotional bag in such a way as to have the handl.... [More]

Entry Title Cacharel Mother's Day Counter standing Unit Category 12. Hair Products and Fragrances Company Name HL Display (UK) Ltd Client Company Name L'Oreal (Luxury Products) Year Entered 2008 Target Environment On counter in the cosmetics area of John Lewis, House of Fraser, Debenhams, Boots and independent chemists and cosmetics stores. [More] Materials MaterialsManufactured in steel with optional printed display board skirt Processes usedPowder coated steel construction with vinyl cut logos and lettering. Powder coated and screen printed steel base. [More] Objectives BriefTo develop and manufacture a counter standing display to complement a floor standing unit. The unit needed to promote and merchandise Cacharel fragrances for a Mother's Day promotion. Units were required to display a free promotional bag and two.... [More]

Entry Title Armani Diamonds Category 12. Hair Products and Fragrances Company Name Kesslers International Limited Client Company Name Armani Diamonds Year Entered 2008 Target Environment In multiple stores e.g. Boots; department stores; prestige pharmacy outlets. [More] Materials High gloss black styrene Clear fabricated acrylic Mirror styrene Wood Basic up mirror Injection moulding [More] Objectives The launch of Emporio Armani Diamonds, with Beyonce as the star endorsement, has been an enormous success for L'Oreal.Launch expectations exceeded their original estimates, and the bottom line contribution of the brand both at Christmas and first qua.... [More]

Entry Title Head & Shoulders In-store semi-permanent display Category 12. Hair Products and Fragrances Company Name Saatchi & Saatchi X Client Company Name Procter & Gamble International Operations SA Year Entered 2008 Target Environment The in-store tool design is to feature in supermarkets, high frequency stores, and drug-store. The displays were designed to be flexible in terms of materials, manufacturing, stocking and implementation to suit local requirements - from the smallest .... [More] Materials The specifications detailed below are one of several flexible versions of the unit made.Drawing its inspiration from the sleek bottle this inviting display clearly segments the full boutique offering, and builds H&S equity by using the eye-catching s.... [More] Objectives Background:Head & Shoulders' mission is to help people live their lives uninhibited by scalp issues and ultimately, feel freedom to be themselves. In 2007 Head & Shoulders hit the market with a major global brand restage in accordance with this missi.... [More]