Cosmetics - Permanent Display

Entry Title Superdrug Hatch II - Max Factor Category 11. Cosmetics - Permanent Display Company Name Client Company Name Procter & Gamble Year Entered 2008 Target Environment Superdrug [More] Materials Materials Used:Mild SteelCast AcrylicAcrylic ExtrusionCrystal Styrene MouldingsPolycarbonate MouldingsPETGT5 TubesElectronic ballastDuratranGlass mirrorProcesses Used:Litho printingHeat bendingLaser cuttingDiamond PolishingSilk ScreeningSheet metal f.... [More] Objectives The Max Factor Brand Manager provided the following feedback " the transformation of the Superdrug units has allowed a complete refresh of our equity, with the incorporation of: i) dramatic large new visuals to give greater 'stop' of the consumer: ii.... [More]

Entry Title New York Colour ( NYC) Cosmetic Update Project Category 11. Cosmetics - Permanent Display Company Name Arken P-O-P Limited Client Company Name Del Labratories Ltd Year Entered 2008 Target Environment The project rolled out exclusively in Superdrug stores. [More] Materials [More] Objectives [More]

Entry Title Lancôme Mascara Tower Category 11. Cosmetics - Permanent Display Company Name HL Display (UK) Ltd Client Company Name L'Oreal (Lancôme) Year Entered 2008 Target Environment On counter in the cosmetics area of John Lewis, House of Fraser, Debenhams, Boots and independent chemists and cosmetics stores. [More] Materials MaterialsManufactured in acrylicProcesses usedFabricated silver and clear acrylic construction with screen printed mirror acrylic header. [More] Objectives BriefLancôme is the number 1 brand worldwide in the luxury mascara market. To maintain their position against stiff opposition, it is imperative that they are able to sustain and differentiate their mascaras from the competitors' by fully capitalisin.... [More]