Entry Title |
Glam Eyes Global Launch |
Category |
10. Cosmetics - Temporary Display |
Company Name |
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Client Company Name |
Coty. |
Year Entered |
2008 |
Target Environment
Boots, Superdrug, Grocery and all independants [More]
Materials
CardboardVacuum formed styrenePVC EPOSFoamex [More]
Objectives
Major NPD launch.POS design reflected above the line communication, biggest mascara launch ever.Additional in-store support contributed to the success.Excellent graphic interpretation of the mascara technology aided consumer choice.Leaflet 'Get The L.... [More]
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