Telecommunications and Computers

Entry Title Nokia Interactive unit Category 9. Telecommunications and Computers Company Name Client Company Name Nokia Year Entered 2008 Target Environment Our client required an interactive retail display stand that delivers an engaging Nokia experience to consumers in general retail environments across Europe in an entertaining way and reducing reliance on RSP, but still showcasing Nokia products to d.... [More] Materials Powder coated steel shellinjection moulded components15" Touch screen video flyerMicroswitch product selectionElectricsIlluminationinterchangable acrylic graphic areas [More] Objectives Sector Design provide Nokia an impactful unit by creating an emotional experience and fulfilling our clients requirements in store, the unit is easy to update and so far has transformed itself from a Music unit to a Navigation unit and soon to launch.... [More]

Entry Title Meteor Modular Unit - Indirect Sales Channel Category 9. Telecommunications and Computers Company Name Client Company Name Meteor Ireland Year Entered 2008 Target Environment Meteor, Ireland's 3rd largest mobile operator, operates within 2 sales channels namely The Direct Channel (Meteor owned stores) and Indirect Channel (all other mobile phone retailers from Privately Owned Dealers to Brokers to Electrical Goods Stores .... [More] Materials The Environment, recycling of materials and cost where major considerations to this project built into the initial brief.Apart from the above, all chosen material had to reflect Meteor's Best In Class Display expectations which evolve around Meteor's.... [More] Objectives Although an uplift in sales was expected the key objectives of this Modular Stands Project were more functionally led i.e.:To replace older branded units bringing brand consitency to the Indirect Channel.To be functionally sound, easy to intall, easy.... [More]

Entry Title Playful Discovery Category 9. Telecommunications and Computers Company Name Client Company Name Nokia Year Entered 2008 Target Environment There were 4 intended retail environments:- General retail consisting of telecommunication stores and comsumer electronics- Nokia prefered partner stores (NPP)- Nokia stores- Nokia Flagship stores [More] Materials POSM Standee 1,500 micron display board tower with fixing tabs. At the top 3D rectangle with 4 trapezium sections. 1,500 micron display board die cut N95's attached to tower via fixing arms In store posters A2 170gsm matt art Talk around pads A5 100 .... [More] Objectives Marketing objectives Promote and support the launch of the new devices, the Nokia N81, N81 8GB and the N95 8GB to the Nokia Nseries range Secure placement of Playful Discovery campaign POS items in storesMarketing Strategy The strategy for retail was.... [More]

Entry Title Microsoft Keyboard and Mouse Display Category 9. Telecommunications and Computers Company Name Arken P-O-P Limited Client Company Name Microsoft Ltd Year Entered 2008 Target Environment PC World Stores [More] Materials [More] Objectives [More]

Entry Title Zabidoo FSDU Category 9. Telecommunications and Computers Company Name Display Creatives Ltd Client Company Name Instant Access Technologies Ltd Year Entered 2008 Target Environment Zabidoo is a BRAND NEW WEB NAVIGATION system that is a move beyond search, delivering consumers a personal one-stop-shop to the best of the web. Investment to the tune of £6m has been put into this product which is being launched initially in the UK .... [More] Materials The unit is constructed out of powder coated steel, coloured acrylic and interchangeable display board graphic panels. An integrated monitor and speaker are included and built into the unit with access to the controls and electrics via one of the rea.... [More] Objectives The purpose of the unit is to dispense free of charge CD's containing the Zabidoo web navigation software for downloading onto your PC or Mobile Phone. The product was initially launched via the internet with free downloads available which was follow.... [More]

Entry Title Printer Cartridge Project Category 9. Telecommunications and Computers Company Name HL Display (UK) Ltd Client Company Name Wm. Morrisons Supermarkets PLC Year Entered 2008 Target Environment This specific entry is targeted at the Printer Consumables retail environment, but the components that make up the entry can be used in other retail environments such as health an beauty to cooked meats. [More] Materials The whole project is made up of many different components which include dividers, pushers, branding rail and fixing strips. The Dividers are injection moulded and made from PET, the branding rail is extruded and made from PVC. The magnetic fixing str.... [More] Objectives Ink cartridges were a difficult area to merchandise, as there is a large amount of confusion for both the consumer and the person responsible for merchandising. On this basis Morrison's were keen to ensure that the consumer was able to navigate the i.... [More]

Entry Title Sony HD Blu Ray Category 9. Telecommunications and Computers Company Name Kesslers International Limited Client Company Name Sony Europe Year Entered 2008 Target Environment Communications and Electronics/ Music Specialists [More] Materials LED and fluorescent tubes Power pack and motion censor Aluminium extrusion structural strength back Wooden base; styrene cover Clear acrylic tubes Silk screening Dye bond Laser dye sealing Casters [More] Objectives Sony HD Blu Ray has won the battle for the new generation of electronic communication, with enormous benefits and potential for the company.The display was a key part of the roll out to the trade, and has already become an accepted part of the brand .... [More]

Entry Title HP Shop-in-Shop Category 9. Telecommunications and Computers Company Name Momentum Worldwide Client Company Name Hewlett Packard Year Entered 2008 Target Environment Momentum were tasked with enhancing Hewlett Packard's presence in existing electrical retailer channels where their products are traditionally sold. Through combining their range of computers, printers and peripheral products into consumer focussed '.... [More] Materials Materials: CR4 steel, powder coatedStainless steelMDF, powder coatedMDF, with steamed beech veneer & Lacquer3mm clear acrylic reverse print3mm coloured acrylicFlexi tubeDisplay board - Digital print3mm styrene - Screenprinted Processes: MetalworkCNC .... [More] Objectives Momentum wanted to reinforce and grow the premium perception of the HP brand at retail, demonstrating that their products are easy to use. Through aligning with the current advertising campaign for both its systems (The Computer Is Personal Again) an.... [More]

Entry Title Samsung CTV Wall Category 9. Telecommunications and Computers Company Name Sloane A Trading Division of The Marmon Group Limited Client Company Name Samsung Year Entered 2008 Target Environment The CTV wall has been designed to be installed in both chain and independent consumer electric retail outlets within a Pan-European environment. The brief stated that the wall should highlight and reflect the premium nature of the products it display.... [More] Materials Sheet Steel fabricationEpoxy powder coated paint finish (textured)Salvaginni formed headersFlorescent slim line bulb fittings [More] Objectives The brief for this particular unit was to develop a CTV wall that would be a permanent fixture within the retail environment, used for displaying flat panel televisions and related audio visual equipment. It had to have a degree of flexibility in ter.... [More]