Fashion Accessories

Entry Title MOUNTAIN HORSE APPAREL FSU Category 6. Fashion Accessories Company Name Client Company Name HORSEMASTERS Year Entered 2008 Target Environment Equestrian retailer stores [More] Materials MetalPowder coatingDigital print [More] Objectives Pure Point of Purchase Limited, was appointed by Horsemasters to assist in their requirements for an in-store display. Following the success of their footwear stand, which Pure created for Horsemasters in 2007. Horsemasters decided that they wanted t.... [More]

Entry Title M&Co Christmas Window Campaign 2007 Category 6. Fashion Accessories Company Name Client Company Name Mackays Stores Ltd Year Entered 2008 Target Environment Mackays operate within the womens fashion sector, high street retail, mid-range offer. Stores are located in smaller market towns & tertiary locations.The campaign was for a Seasonal Window Display - High Street Fashion Retail [More] Materials 2 Designs (Jewels & Circles) with each Window Kit consisting of 8 panels at dimensions 1143mm x 508mm.Production of 3,400 kits of 8 panels (1,700 kits per design) = 27,200 panels in totalPrint - Litho 4 col process plus white with UV varnish and "Mic.... [More] Objectives Campaign brief and creative rationale - Client wanted footfall driver to achieve cut-through and stand-out vis-a-vis competitor chains such as River Island, Next and Dorothy Perkins. Mackays supplied the base asset (artwork), to which Realisis applie.... [More]

Entry Title Tesco HosieryProject Category 6. Fashion Accessories Company Name HL Display (UK) Ltd Client Company Name Tesco Stores Limited Year Entered 2008 Target Environment Clothing retail environment, specifically the hosiery section of the store. [More] Materials The kit was made up of dividers, pushers, a rear stock limiter, branding rail, slimline datastrip (epos strip), back plates for the pushers and infil strips for coloured segmentation. The dividers are injection moulded and made from PETG, the pushers.... [More] Objectives The key client goal for this project was to easily identify out of stocks. However as the project progressed HL were able to identify, with store staff, other areas that the kit could help improve, such as better visual impact, help staff when choosi.... [More]

Entry Title Wonderbra Category 6. Fashion Accessories Company Name Kesslers International Limited Client Company Name Wonderbra Year Entered 2008 Target Environment In department stores e.g. Debenhams and independents [More] Materials Metal High gloss black styrene 5ml thick acrylic Silk screening Tube bending Injection moulding arm product containers [More] Objectives The Wonderbra Tower has become the key marketing tool in the resurgence of the brand. The unit was developed to reinforce brand awareness in-store by being consistent with Wonerbra's identity communicated through the media. The brand colours, with a .... [More]