Alcoholic and soft drinks

Entry Title Red Bull Air Race Category 3. Alcoholic and soft drinks Company Name Client Company Name Red Bull Year Entered 2008 Target Environment GroceryConvenience storesCash & Carry [More] Materials Main camapign - cardboardVirtual pilot flight simulator - 3 digital screens , steel frame [More] Objectives Red Bull Air Race is a flying exhibition that celebrates life, competition, excitement and energy - all the things Red Bull stands for. The event was advertised and celebrated in-store with a range of POP designed to fit across the conveniece, grocer.... [More]

Entry Title Fanta Still Launch Category 3. Alcoholic and soft drinks Company Name Client Company Name Coca- Cola Enterprises Ltd Year Entered 2008 Target Environment The Fanta Still POP UP dump bin were placed in all the major retail grocery environments( Tesco, Sainsburys, Morrisons, Asda and Co-op). These ambient off fixture display units were strategically placed at gondola ends and at the front of the store n.... [More] Materials EB Flute and 800mic polypropylene,Screen printed, Die cut to shape, glued and riveted together to form a robust and stable structure and shipped flat, packed in a mailer - the unit then Pops into shape in 30 seconds when it arrives in store. Excellan.... [More] Objectives Emphasising the shape of the bottle which is unique to this product maximum standout and brand recognition , creating product awareness making a memorable shopping experience. [More]

Entry Title Volvic 1 for 10 Dumpbin Category 3. Alcoholic and soft drinks Company Name InContrast/STI Line Client Company Name Danone Waters (UK & Ireland) Ltd Year Entered 2008 Target Environment Independent retail, grocery and forecourts. [More] Materials [More] Objectives case study:2008 sees the launch of the 1 for 10 campaign and a celebration of Danone's global commitment to water through partnership with World Vision and a pledge; - "For every 1 litre of Volvic Natural Mineral Water or Touch of Fruit sold in the U.... [More]

Entry Title Tropicana Hanging Display Category 3. Alcoholic and soft drinks Company Name Kolorcraft Limited Client Company Name Xerox Year Entered 2008 Target Environment Supermarket [More] Materials Display BoardClear pvcScreen printDie cutHand assemblySent out fully made up [More] Objectives Tropicana HangerBackgroundTropicana were launching their new range of fruit smoothies using a design that showed two cartons and a montage of fresh fruit. The BriefOur brief was to adapt the design to create a two-sided, three dimensional hanger for .... [More]

Entry Title Johnnie Walker Black F1 FSDU Category 3. Alcoholic and soft drinks Company Name Mad About Design Limited Client Company Name Diageo Scotland Ltd Trading as GTME Year Entered 2008 Target Environment Travel Retail / AirsideUK, Europe, Middle East and Far East. [More] Materials This was the first time the Brand have commissioned a standalone FSDU to highlight the special edition bottles of Johnnie Walker Black. The brief contained many challenges; firstly to create a fixture which was visually linked to F1 car styling, with.... [More] Objectives Diageo's premium Whiskey brand Johnnie Walker has a longstanding relationship with the Vodafone Mclaren Mercedes Formula 1 racing team. Inspired by this they create special edition bottles with season dated labels and high concept packaging. The desi.... [More]

Entry Title Hardy's Threshers FSDU Category 3. Alcoholic and soft drinks Company Name Smurfit Kappa Display UK Client Company Name Constellation Europe Ltd Year Entered 2008 Target Environment The retail environment is multiple specialist retailers with the initial production being sited solely within Threshers. [More] Materials The unit is constructed from 2 identical side panel, these are joined together by a center board from which 6 shelves are hung, 3 each side. The front of the shelves are then locked to the front of the unit using plastic clips. Changable header cards.... [More] Objectives Constellation are spending £12 million on an above the line campaign to reinvigorate the Hardy's wine brand. In support of this campaign CRP produced a 3 shelf bottle factice floor stand capable of twin sided shopping. The unit needed to be able to b.... [More]

Entry Title Nature is closer than you think - 7up Category 3. Alcoholic and soft drinks Company Name TPI - The Printed Image Client Company Name Britvic Ireland Year Entered 2008 Target Environment Targeted Retail Environment - Grocery / SupermarketsCampaign rolled out to various Supermarkets across Republic of Ireland.End of Aisle Displays - featuring competition for the consumer - 5 Spa holidays to be won. [More] Materials End of Aisle Display packTop & Side panels - EB Flute - Full colour one side Screen printed - die cutHanging Peice Fido - EB Flute Screen printed, die cutShelf Strips - Full Colour Digitally printed - Folding Box BoardFloor Graphic - SA White Vinyl -.... [More] Objectives Display linked well into TV ads Radio,Print, PR etcInitial order was 50 then client ordered a further 16 all where placed in a grocery outlet 100% placementSales resultsSupermarket - Ireland: uplift +29% vs LY in the first week of the promotion [More]