Sports, Toys and Accessories

Entry Title Halloween Instore Theatre 2007 Category Company Name CreativeRace Ltd Client Company Name ASDA Stores Ltd Year Entered 2008 Target Environment Grocery and GM - Supermarket environment, supermarket shoppers, more specifically Mums looking for exciting Halloween solutions. [More] Materials Mostly printed Display Board, Foam Board and Rigid PVC with use of motors providing movement, LED lights and cardboard engineering. [More] Objectives Halloween is growing in the UK each year. The UK market is now worth £120m, a tenfold growth in a decade. Independent research shows that Asda has maintained second place with a 23% market share of stores visited to buy products for Halloween. The cr.... [More]

Entry Title Raichle Counter Top Unit Category 2. Sports, Toys and Accessories Company Name Display Plan Limited Client Company Name Mammut Sports Group AG Year Entered 2008 Target Environment Sports, outdoor specialists and specialist footware retailers. in Switzerland, Germany, Norway and the U.K. [More] Materials Base plate and rear support - ECCP paint finish sheet steelReflection plate - mirrored styreneBase and rear graphics plates - colour matched high impact polystyrene 4 colour screened graphic detailsProduct support bars - knurled steel rods with rubbe.... [More] Objectives The original brief was created with the requirement of using a pair of shoes, one top showing the top and one the sole, which is the unique selling point of this product. The use of a mirror not only displays the sole in a novel way, but reduces the .... [More]

Entry Title Counter Top Battery Unit Category 2. Sports, Toys and Accessories Company Name HL Display (UK) Ltd Client Company Name One Stop Stores Limited Year Entered 2008 Target Environment Convenience retail environment [More] Materials Acrylic was used for the main unit, which was CNC routed, heat bent, glued and then polished then the Duracell artwork was screen printed and then stuck onto the unit sides. Finally the mild steel powder coated brackets were assembled to the unit. [More] Objectives The client goal was to bring batteries at a busy sales period (Christmas) to the counter line, whilst previously the batteries were featured behind the till point, requiring the customers to ask for the batteries. this would improve the availability .... [More]

Entry Title Littlest Pet Shop STC Category 2. Sports, Toys and Accessories Company Name HL Display (UK) Ltd Client Company Name Hasbro UK Ltd Year Entered 2008 Target Environment Toy Retailers [More] Materials Injection moulding, vacuum forming and printing onto PVC [More] Objectives The Hasbro UK orders which total to date at 753 units for the Larger Unit and 753 units of the smaller units truly form part of a European project which has aided in increasing brand identity and sales on a Pan -European basis for Hasbro's Littlest P.... [More]

Entry Title Odyssey 2 Tiered Putter Display Category 2. Sports, Toys and Accessories Company Name HRG UK Limited Client Company Name Callaway Golf Europe Ltd Year Entered 2008 Target Environment Independent Golf Stores and Golf Club Pro Shops [More] Materials Metal Fabrication [More] Objectives BackgroundDue to the improvements in golf-club technology and the ever increasing variety of putters used by professionals on the golf circuit, demand has increased significantly from golfers of all skill levels for a wider choice of advanced putters.... [More]

Entry Title Daly Golf Category 2. Sports, Toys and Accessories Company Name Kesslers International Limited Client Company Name Daly Golf Year Entered 2008 Target Environment In independent and multiple retailers such as American Golf. [More] Materials Metal Wood Vacuum forming Digital print Fabricated 20ml acrylic. [More] Objectives Daly Golf has introduced a new putter into the market with enormous great success. The merchandising unit was a key contributor to introducing the new product into the market and reinforcing the brand within the industry. The success of the display u.... [More]

Entry Title Reebok Sprintfit FSDU Category 2. Sports, Toys and Accessories Company Name Momentum Worldwide Client Company Name Reebok UK Year Entered 2008 Target Environment Independent and Large format Sports Retailers throughout Europe. [More] Materials oDraped acrylicoPowder coated steeloAdhesive backed rubberoDigital printing [More] Objectives The unit had a stylish underground identity that resonates with Reebok's target audience who play the game, live the game and love the game. It captured the spirit of the Play True, Live True umbrella advertising campaign. True to the ideals of the g.... [More]

Entry Title Hasbro In the Night Garden Mothercare 4 Shelf Unit Category 2. Sports, Toys and Accessories Company Name Simpson Group Client Company Name Hasbro UK Ltd Year Entered 2008 Target Environment Hasbro's In The Night Garden range had to have impact in the Mothercare retail estate, and they turned to Simpson Group to deliver against this. The brief was very demanding, as Hasbro was looking for a fast start to 2008 in a traditionally very clut.... [More] Materials Unit made up from 2 side panels, front base, 3 shelves, plastic tray, instruction sheet, back & header and main body.The 2 side panels, front base, 3 shelves, back and header were all printed Litho on a Man Roland 804 XXL In Line Automatic out of 4 c.... [More] Objectives BrandingSimpson Group worked together with their design arm, Somethinkelse, in designing, producing and distributing a full range of In the Night Garden branded POP material, shelf strips, wobblers, header boards and this FSDU. Clearly all of this de.... [More]