Travel, Automotive, Leisure and Entertainment

Entry Title Sony Blu Ray Category 1. Travel, Automotive, Leisure and Entertainment Company Name Client Company Name Sony UK Year Entered 2008 Target Environment Consumer Electronics, multiples/ nationals [More] Materials The units are constructed from mild steel with punched and slotted panels to allow for differing configurations. The software section of the unit bolts on to the main unit when needed. Illumination is provided by LED's to highlight edgelit blue acryl.... [More] Objectives Demonstration displays commissioned by Sony in line with their support of Blu-Ray technology and their campaign in second half of 2007. Units to perform 2 functions; to educate the consumer about Blu-Ray and HD and the components required to experien.... [More]

Entry Title Enchanted Category 1. Travel, Automotive, Leisure and Entertainment Company Name Client Company Name The Walt Disney Company Year Entered 2008 Target Environment Grocery - Tesco Extra [More] Materials Cardboard [More] Objectives The release of Enchanted was a much anticipated event with the title performing extremely well at cinema.The display was designed to be fun and interactive with the aim to engage shoppers. The characters in the film flit between the the gritty world .... [More]

Entry Title Freeview Touch Screen Interactive Unit Category 1. Travel, Automotive, Leisure and Entertainment Company Name Arken P-O-P Limited Client Company Name Freeview Year Entered 2008 Target Environment Mass retailer customers [More] Materials The main unit surrounding the touchscreen was manufactured in stainless steel and powder coated red. The side wings were constructed in edge lit tinted acrylic. The unit was then silk-screened 1 colour and print fixed to the side wings. [More] Objectives Describe how the entry achieved its marketing objectives overall:Include how well the display is integrated into an advertising campaign programme or alternatively the brands equity or position in the market...Freeview is the only provider of free TV.... [More]

Entry Title Automotive Accessory Display Category 1. Travel, Automotive, Leisure and Entertainment Company Name Arken P-O-P Limited Client Company Name Kwik Fit ( GB) Ltd Year Entered 2008 Target Environment Kwik Fit owned Tyre outlets [More] Materials [More] Objectives [More]

Entry Title Morrison's CD and DVD Project Category 1. Travel, Automotive, Leisure and Entertainment Company Name HL Display (UK) Ltd Client Company Name Wm. Morrisons Supermarkets PLC Year Entered 2008 Target Environment This specific entry is targeted at the CD, DVD's and Computor Game retail environment, but the components that make up the entry can be used in other retail environments such as health an beauty to cooked meats. [More] Materials The whole project is made up of many different components which include dividers, pushers, branding rail and fixing strips. The Dividers are injection moulded and made from PET, the branding rail is extruded and made from PVC. The magnetic fixing str.... [More] Objectives All products that have been used for the project are from HL Displays off the shelf range, nothing has been made bespoke which guarunteed delivery times for implementation was met. There was no specific advertising project that was linked with this p.... [More]

Entry Title Ninendo DS & Wii Category 1. Travel, Automotive, Leisure and Entertainment Company Name Kesslers International Limited Client Company Name Nintendo UK Year Entered 2008 Target Environment In a range of multiple stores including HMV and Toys R Us. [More] Materials Injection moulding Vacuum forming Extrusion Digital print Silk screen printingThe shelf fittings were made from gloss white styrene sheet which was rule-cut and guillotined to shape to create the quality finish. The display headers were made from vac.... [More] Objectives Nintendo Wii was the great success story for brands at Christmas 2007. The In-store Merchandising Hero programme was a key part of this success story.Stores were surveyed individually, and allocation of space was given by Bay or Linear Meter. The kit.... [More]

Entry Title Virgin Holidays Tesco Gondola End Category 1. Travel, Automotive, Leisure and Entertainment Company Name Office Twelve Client Company Name Virgin Holidays Year Entered 2008 Target Environment Virgin Holidays is entering into partnerships with major retailers including supermarkets & department stores.As previously an internet only based company, the brand is utilising exisitng customer loyalty and footfall via exisitng well established re.... [More] Materials Powder coated steel modular constructionScreenprinted interchangeable magnetic PVC panelsLightweight Styrene screenprinted branded header [More] Objectives "Through Office Twelve's Innovatitive designs we have captured the Virgin Holiday brand into the retail market and this is instantly recognizable for consumers. Virgin Holidays are a new entry into the retail market and already have made a huge impac.... [More]